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1. 
Cover image for Conscious marketing : how to create an awesome business with a new approach to marketing
Conscious marketing : how to create an awesome business with a new approach to marketing
by 
Tate, Carolyn, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
consumer, business, leader and marketer The who, what, why and how of conscious marketing Navigating the
Available: Copies:
2. 
Cover image for Alcohol affair : the influence of experiential marketing on purchase behaviour
Alcohol affair : the influence of experiential marketing on purchase behaviour
Alcohol affair : the influence of experiential marketing on purchase behaviour
by 
Matsolo, Sibongiseni.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Consumer behavior.
Available: Copies:
3. 
Cover image for Microeconomics and behaviour
Microeconomics and behaviour
by 
De Villiers, Pierre.
Format: 
Books
Publication Date 
2015
Excerpt: 
Microeconomics and behaviour / De Villiers, Pierre.
Available: Copies:
6. 
Cover image for The eye of the driver : an analysis of what men and women see in luxury cars
The eye of the driver : an analysis of what men and women see in luxury cars
The eye of the driver : an analysis of what men and women see in luxury cars
by 
Pougnet, Jacqueline.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Consumer behavior.
Available: Copies:
7. 
Cover image for Social marketing and behaviour change : models, theory and applications
Social marketing and behaviour change : models, theory and applications
by 
Brennan, Linda L. author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Consumer behavior.
Available: Copies:
8. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Excerpt: 
communications process and consumer behaviour -- The role of persuasion in integrated marketing communications
Available: Copies:
9. 
Cover image for Marketing tourism in South Africa
Marketing tourism in South Africa
by 
George, Richard, 1968- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
the tourism market -- 6. Segmentation, targeting, and positioning -- 7. Consumer behaviour in tourism
Available: Copies:
10. 
Cover image for Fashion Branding and Consumer Behaviors : Scientific Models
Fashion Branding and Consumer Behaviors : Scientific Models
by 
Choi, Tsan-Ming, editor.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739
Format: 
Books
Publication Date 
2014
Excerpt: 
Consumer behavior.
Available: Copies:
11. 
Cover image for Emotions and consumption behaviour
Emotions and consumption behaviour
by 
Soscia, Isabella.
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumer behavior.
Available: Copies:
12. 
Cover image for How cool brands stay hot : branding to Generation Y
How cool brands stay hot : branding to Generation Y
by 
Bergh, Joeri van den, 1971-
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumer behavior.
Available: Copies:
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