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The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

by

Basson, Haneke

Format:

Manuscript

Publication Date

2016

Excerpt:

African consumer's brand perceptions / Basson, Haneke

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38.

Cover image for An introduction to intercultural communication : identities in a global community

An introduction to intercultural communication : identities in a global community

by

Jandt, Fred Edmund.

Format:

Books

Publication Date

2016

Excerpt:

Defining culture and communication -- Perception and intercultural communication competence

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