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Advertising : principles & practice

Wells, William, 1926-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000 1999

Excerpt:

Advertising foundations and environment -- Advertising background, planning, and strategy

Available: Copies:

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2000 1999

Excerpt:

. Advertising Background, Planning, and Strategy. 4. The Consumer Audience. 5. Account Planning and Research. 6

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Ad worlds : brands, media, audiences

Myers, Greg, 1954-

Format:

Books

Publication Date

1999

Excerpt:

: Brand, Consumption, Discourse. Banking, branding, and strategies of address. keywords: Strategy, Address

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Excellence in advertising : the IPA guide to best practice

Butterfield, Leslie, 1952-

Table of contents http://catdir.loc.gov/catdir/toc/els033/99043468.html
Publisher description http://catdir.loc.gov/catdir/description/els033/99043468.html

Format:

Books

Publication Date

1999

Excerpt:

-- Quantitative data and advertising strategy development / Chris Forrest -- Analysis and interpretation in

Available: Copies:

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

1998

Excerpt:

. Planning Media Strategy: Finding Links to the Market -- Pt. 3. Integrating Advertising with Other Elements

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Advertising communications & promotion management

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

. Media Plan Implementation -- 18. Advertising Strategy Research -- 19. Concept Development Research, MJTs

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