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37.

Advertising campaign strategy : a guide to marketing communication plans

Parente, Donald.

Table of contents http://www.loc.gov/catdir/toc/fy0605/2005931612.html

Format:

Books

Publication Date

2006

Excerpt:

Ch. 1. Advertising from a marketing communications perspective -- Ch. 2. The research foundation

Available: Copies:

38.

Essentials of marketing communications

Blythe, Jim.

Format:

Books

Publication Date

2006

Excerpt:

Available: Copies:

39.

Advertising, promotion and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2006

Excerpt:

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40.

Integrated organisational communication

Barker, Rachel, 1958-

Format:

Books

Publication Date

2006

Excerpt:

Available: Copies:

41.

Integrated marketing communication

Bothma, Neels.

Format:

Books

Publication Date

2005

Excerpt:

Available: Copies:

42.

Does your marketing sell? : the secret of effective marketing communications

Moore, Ian.

Table of contents http://www.loc.gov/catdir/toc/ecip055/2004030359.html

Format:

Books

Publication Date

2005

Excerpt:

Step 1. Navigation - understanding -- Step 2. Ease - convenience -- Step 3. Wording - conversation

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43.

Space race : an inside view of the future of communications planning

Taylor, Jim.

Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005020004.html

Format:

Books

Publication Date

2005

Excerpt:

659.2 T243S 2005

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44.

Marketing communications : theory and applications

Rossiter, John R.

Format:

Books

Publication Date

2005

Excerpt:

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45.

Culture and positioning as determinants of strategy : personality and the business organization

Ellson, Tony, 1953-

Table of contents http://www.loc.gov/catdir/toc/fy046/2003065683.html
Publisher description http://www.loc.gov/catdir/description/hol053/2003065683.html
Contributor biographical information http://www.loc.gov/catdir/bios/hol056/2003065683.html

Format:

Books

Publication Date

2004

Excerpt:

Pt. I. Prelude -- 1. Context and rationale -- Pt. II. Literature review -- 2. Segmentation

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46.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

Marketing Communications -- Ch. 2. The Role of IMC in the Marketing Process -- PT. 2. INTEGRATED MARKETING

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47.

Marketing communications

Koekemoer, Ludi.

Format:

Books

Publication Date

2004

Excerpt:

Available: Copies:

48.

Advertising, promotion & supplemental aspects of integrated marketing communications

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Excerpt:

&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom

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