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1.
Customer equity : building and managing relationships as valuable assets
by
Blattberg, Robert C., 1942-
Format:
Books
Publication Date
2001
Excerpt:
Customer services -- Marketing.
Available:
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2.
Strategic Customer Alliances : How to Win, Manage and Develop Key Account Business in the 1990's
Strategic Customer Alliances : How to Win, Manage and Develop Key Account Business in the 1990's
by
Burnett, Ken.
Table of contents
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=769147&custom_att_2=simple_viewer
Format:
Books
Publication Date
1992
Excerpt:
Marketing -- Key accounts.
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Du Plessis, P. J. (Phillipus Jacobus), 1943-
(2)
Gillin, Paul.
(2)
Johnston, Mark W.
(2)
Marshall, Greg W.
(2)
Payne, Adrian.
(2)
Rousseau, Deon.
(2)
Albee, Ardath.
(1)
Alderman, Jerry D.
(1)
Alexander, Jim, 1950-
(1)
Baron, Steve.
(1)
Blattberg, Robert C., 1942-
(1)
Boshoff, Christo.
(1)
Brand, Claire.
(1)
Broback, Steve.
(1)
Bueno, Bolivar J.
(1)
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(1)
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(1)
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Ellson, Tony, 1953-
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(1)
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(1)
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(1)
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(1)
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(1)
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(1)
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(1)
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(1)
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