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37. 
Cover image for Marketing management.
Marketing management.
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2012
Excerpt: 
6
Available: Copies:
38. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2012
Excerpt: 
6
Available: Copies:
39. 
Cover image for Introduction to marketing
Introduction to marketing
by 
Strydom, Johan.
Format: 
Books
Publication Date 
2011
Excerpt: 
6
Available: Copies:
40. 
Cover image for Marketing
Marketing
by 
Baines, Paul, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
Management -- 5. Marketing Strategy -- 6. Market Segmentation and Positioning -- 7. International Market
Available: Copies:
41. 
Cover image for The annual 2009/10 : advertising, media, marketing and branding
The annual 2009/10 : advertising, media, marketing and branding
The annual 2009/10 : advertising, media, marketing and branding
by 
Maggs, Jeremy.
Format: 
Books
Publication Date 
2010
Excerpt: 
741.6 THE
Available: Copies:
42. 
Cover image for Hospitality and travel marketing
Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
Travel Marketing Systems -- 4. Customer Behavior -- 5. Analyzing Marketing Opportunities -- 6. Marketing
Available: Copies:
43. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
6
Available: Copies:
44. 
Cover image for Applied strategic marketing
Applied strategic marketing
Applied strategic marketing
by 
Jooste, C. J. (Christiaan Johannes), 1947-
Format: 
Books
Publication Date 
2009
Excerpt: 
6
Available: Copies:
45. 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W.
Table of contents http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html
Table of contents http://www.gbv.de/dms/zbw/58325909X.pdf
Format: 
Books
Publication Date 
2009
Excerpt: 
6
Available: Copies:
46. 
Cover image for Internet marketing : strategy, implementation and practice
Internet marketing : strategy, implementation and practice
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2009
Excerpt: 
6
Available: Copies:
47. 
Cover image for Strategic marketing : theory and application for competitive advantage
Strategic marketing : theory and application for competitive advantage
by 
Venter, Peet, 1964-
Format: 
Books
Publication Date 
2009
Excerpt: 
market segments --6. Marketing strategies in the life cycle --7. Branding and positioning --Section 3
Available: Copies:
48. 
Cover image for Faith-based marketing : the guide to reaching 140 million Christian consumers
Faith-based marketing : the guide to reaching 140 million Christian consumers
Faith-based marketing : the guide to reaching 140 million Christian consumers
by 
Stielstra, Greg.
Format: 
Books
Publication Date 
2009
Excerpt: 
Know Your Audience. -- Chapter 6 Serve, Don?t Sell: Building Your Brand. -- Chapter 7 Word
Available: Copies:
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