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1. 
Cover image for Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Day 10. Marketing communication and creative planning -- Day 11. Advertising and media plan -- Day 12
Available: Copies:
2. 
Cover image for Space race : an inside view of the future of communications planning
by 
Taylor, Jim.
Format: 
Books
Publication Date 
2005
Excerpt: 
Space race : an inside view of the future of communications planning / Taylor, Jim.
Available: Copies:
by 
Tungate, Mark, 1967-
Format: 
Books
Publication Date 
2005
Excerpt: 
shows; communication via catwalk; haute couture laid low; front-row fever -- Accessorize all areas
Available: Copies:
5. 
Cover image for Marketing communications
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2004
Excerpt: 
Marketing communications / Koekemoer, Ludi.
Available: Copies:
6. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal
Available: Copies:
7. 
Cover image for Marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Marketing Channels and the Role of Intermediaries -- Promotional Strategy and Marketing Communication
Available: Copies:
9. 
Cover image for Marketing insights from A to Z : 80 concepts every manager needs to know
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
-to-Business Marketing; Change; Communication and Promotion; Companies; Competitive Advantage; Competitors; Consultants
Available: Copies:
10. 
Cover image for Welcome to the creative age : bananas, business and the death of marketing
by 
Earls, Mark.
Format: 
Books
Publication Date 
2002
Excerpt: 
is What You Do ... -- 9. Advertising is Not Communication -- 10. The Shared Enterprise - Putting
Available: Copies:
11. 
Cover image for Beyond disruption : changing the rules in the marketplace
by 
Dru, Jean-Marie.
Format: 
Books
Publication Date 
2002
Excerpt: 
Communication en marketing.
Available: Copies:
12. 
Cover image for Marketing communications : contexts, strategies, and applications
by 
Fill, Chris.
Format: 
Books
Publication Date 
2002
Excerpt: 
Marketing communications : contexts, strategies, and applications / Fill, Chris.
Available: Copies:
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