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37.

Marketing management

Kotler, Philip.

Format:

Books

Publication Date

2000

Excerpt:

-- Marketing Concepts and Tools -- Company Orientations Toward the Marketplace -- How Business and Marketing

Available: Copies:

38.

Marketing channels : a management view

Rosenbloom, Bert.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html

Format:

Books

Publication Date

1999

Excerpt:

pt. I. Marketing Channel Systems. Ch. 1. Marketing Channel Concepts. Ch. 2. The Channel

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39.

Great answers to tough marketing questions

Smith, P. R. (Paul Russell), 1957-

Format:

Books

Publication Date

1999

Excerpt:

Foreword / Warren Keegan -- 1. Basic Concepts and Definitions of Marketing -- 2. Segmentation

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40.

Sports marketing : a strategic perspective

Shank, Matthew D.

Format:

Books

Publication Date

1999

Excerpt:

-- Promotion Concepts -- Promotion Mix Elements -- Sponsorship Programs -- Distribution Concepts -- Pricing

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41.

Strategic market management

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html

Format:

Books

Publication Date

1998

Excerpt:

translate that thinking into results-getting plans. This text has been revised with new concepts and

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42.

Marketing : a resource book

Hutchings, Andy.

Format:

Books

Publication Date

1995

Excerpt:

Introduces the core concepts of marketing within a practical framework and contains a detailed

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