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25. 
Cover image for Branding unbound : the future of advertising, sales, and the brand experience in the wireless age
by 
Mathieson, Rick.
Format: 
Books
Publication Date 
2005
Excerpt: 
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html">http://catdir
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26. 
Cover image for The big moo : stop trying to be perfect and start being remarkable
by 
Godin, Seth.
Format: 
Books
Publication Date 
2005
Excerpt: 
/2005050909-b.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2005050909-b.html</a>
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27. 
Cover image for The new strategic brand management : creating and sustaining brand equity long term
by 
Kapferer, Jean-Noël.
Format: 
Books
Publication Date 
2004
Excerpt: 
/2004011734-b.html">http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html</a>
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28. 
Cover image for Marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2004
Excerpt: 
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html
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30. 
Cover image for Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women
by 
Kanner, Bernice.
Format: 
Books
Publication Date 
2004
Excerpt: 
Publisher description <a href="http://www.loc.gov/catdir/description/mh041/2003025366.html">http
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31. 
Cover image for What no one ever tells you about marketing your own business : real-life advice from 101 successful entrepreneurs
by 
Norman, Jan.
Format: 
Books
Publication Date 
2004
Excerpt: 
Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0415/2004003270.html">http://www
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32. 
Cover image for Branded nation : the marketing of megachurch, college, inc., and museumworld
by 
Twitchell, James B., 1943-
Format: 
Books
Publication Date 
2004
Excerpt: 
Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0652/2004052147-s.html">http
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35. 
Cover image for New products management
by 
Crawford, C. Merle (Charles Merle), 1924-2012.
Format: 
Books
Publication Date 
2003
Excerpt: 
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh022/2002025532.html">http
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36. 
Cover image for The guru guide to marketing : a concise guide to the best ideas from today's top marketers
by 
Boyett, Joseph H.
Format: 
Books
Publication Date 
2003
Excerpt: 
Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley032/2003535417.html">http://catdir
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