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2. 
Cover image for Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud
by 
Hooley, Graham J.
Format: 
Books
Publication Date 
2008
Excerpt: 
Business planning.
Available: Copies:
3. 
Cover image for Podcast academy : the business podcasting book : launching, marketing, and measuring your Podcast
by 
Geoghegan, Michael W. (Michael Woodland), 1968-
Format: 
Books
Publication Date 
2008
Excerpt: 
podcasting / by Greg Cangialosi -- Planning your podcast / by Ryan Irelan -- Pre-production decisions / by
Available: Copies:
4. 
Cover image for Marketing
by 
Etzel, Michael J.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
research and market information -- Product. Product planning and development -- Product mix strategies
Available: Copies:
5. 
Cover image for Marketing research : tools & techniques
by 
Bradley, Nigel, 1958-
Format: 
Books
Publication Date 
2007 2006
Excerpt: 
Research preparation -- Introduction to marketing research -- Planning research -- Data collection
Available: Copies:
6. 
Cover image for Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2007
Excerpt: 
Marketing -- Planning.
Available: Copies:
8. 
Cover image for Identity and strategy : how individual visions enable the design of a market strategy that works
by 
Rughase, Olaf G., 1968-
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic planning.
Available: Copies:
9. 
Cover image for New products management
by 
Crawford, C. Merle (Charles Merle), 1924-2012.
Format: 
Books
Publication Date 
2006
Excerpt: 
Snackwell's -- Opportunity Identification and Selection: Strategic Planning for New Products -- Why Have
Available: Copies:
10. 
Cover image for Foundations of marketing
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
. Marketing planning and strategy.
Available: Copies:
11. 
Cover image for Introduction to marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
The world of marketing -- An overview of marketing -- Strategic planning for competitive advantage
Available: Copies:
12. 
Cover image for Sports marketing : a strategic perspective
by 
Shank, Matthew D.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Contingency Framework for Strategic Sports Marketing -- External and Internal Contingencies -- Planning for
Available: Copies:
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