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1. 
Cover image for Mktg2
Mktg2
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2009
Excerpt: 
Marketing research.
Available: Copies:
2. 
Cover image for Marketing : a critical introduction
Marketing : a critical introduction
by 
Hackley, Christopher E.
Format: 
Books
Publication Date 
2009
Excerpt: 
Cultural Branding -- 5. The Strategy Discourse and Marketing Studies -- 6. Research, Theory and Resistance
Available: Copies:
3. 
Cover image for Contemporary issues in marketing and consumer behaviour
Contemporary issues in marketing and consumer behaviour
by 
Parsons, Elizabeth.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2009
Excerpt: 
-- Social marketing and consumer citizenship / Effi Raftopoulou -- New technologies of marketing research
Available: Copies:
4. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2008
Excerpt: 
Motivation research (Marketing)
Available: Copies:
5. 
Cover image for Marketing
Marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2008
Excerpt: 
decision-making and marketing research -- Segmenting and targeting markets -- Positioning the firm and its
Available: Copies:
6. 
Cover image for Marketing
Marketing
by 
Etzel, Michael J.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
research and market information -- Product. Product planning and development -- Product mix strategies
Available: Copies:
8. 
Cover image for In search of a new logic for marketing : the foundation of contemporary marketing theory
In search of a new logic for marketing : the foundation of contemporary marketing theory
by 
Grönroos, Christian, 1947-
Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006032096.html
Format: 
Books
Publication Date 
2007
Excerpt: 
years of Christian Gronroos' research into service marketing and its extensions into relationship
Available: Copies:
10. 
Cover image for Foundations of marketing
Foundations of marketing
Foundations of marketing
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
behaviour. -- 4. Marketing research and information systems. -- 5. Market segmentation, targeting and
Available: Copies:
11. 
Cover image for Introduction to marketing
Introduction to marketing
by 
Lamb, Charles W.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
-- Decision support systems and marketing research -- Product decisions -- Product concepts -- Developing and
Available: Copies:
12. 
Cover image for Sports marketing : a strategic perspective
Sports marketing : a strategic perspective
by 
Shank, Matthew D.
Format: 
Books
Publication Date 
2005
Excerpt: 
market selection decisions -- Research Tools for Understanding Sports Consumers -- Understanding
Available: Copies:
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Lamb, Charles W.
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