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1. 
Cover image for Differentiate or die : survival in our era of killer competition
by 
Trout, Jack.
Format: 
Books
Publication Date 
2000
Excerpt: 
Table of Contents <a href="http://www.loc.gov/catdir/toc/onix03/99059991.html">http://www
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2. 
Cover image for The Oxford textbook of marketing
by 
Blois, Keith J. (Keith John)
Format: 
Books
Publication Date 
2000
Excerpt: 
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0610/00026727-d.html">http
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3. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1996
Excerpt: 
Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780131902084.pdf">http://www
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by 
Gross, Andrew C.
Format: 
Books
Publication Date 
1993
Excerpt: 
Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht006416371.pdf">http://www.gbv.de/dms/hbz
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by 
Assael, Henry.
Format: 
Books
Publication Date 
1992
Excerpt: 
Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht004238592.PDF">http://www.gbv.de/dms/hbz
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by 
Jeannet, Jean-Pierre.
Format: 
Books
Publication Date 
1992
Excerpt: 
Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht006226615.pdf">http://www.gbv.de/dms/hbz
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7. 
Cover image for Promotional strategy : managing the marketing communications process
by 
Engel, James F.
Format: 
Books
Publication Date 
1991
Excerpt: 
Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht003913737.PDF">http://www.gbv.de/dms/hbz
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