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1.

Balanced brand : how to balance the stakeholder forces that can make or break your business

by

Foley, John, 1955-

Format:

Books

Publication Date

2006

Available: Copies:

2.

Moment of truth : redefining the CEO's brand management agenda

by

Bauer, Andreas.

Publisher description http://www.loc.gov/catdir/enhancements/fy0626/2005058610-d.html

Format:

Books

Publication Date

2006

Available: Copies:

3.

From brand vision to brand evaluation : strategically building and sustaining brands

by

De Chernatony, L. (Leslie)

Format:

Books

Publication Date

2006

Available: Copies:

4.

Cover image for Managing service operations : design and implementation

Managing service operations : design and implementation

Managing service operations : design and implementation

by

Hollins, Bill.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0666/2006927097-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0666/2006927097-d.html

Format:

Books

Publication Date

2006

Available: Copies:

5.

Cover image for Brands & gaming : the computer gaming phenomenon and its impact on brands and businesses

Brands & gaming : the computer gaming phenomenon and its impact on brands and businesses

by

Nichols, David, 1967-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-d.html

Format:

Books

Publication Date

2006

Available: Copies:

6.

Branding unbound : the future of advertising, sales, and the brand experience in the wireless age

by

Mathieson, Rick.

Table of contents http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html
Branding Unbound, the blog http://maverix.typepad.com/brandingunbound/
Ebook Library http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu

Format:

Books

Publication Date

2005

Available: Copies:

7.

Cover image for Product leadership : pathways to profitable innovation

Product leadership : pathways to profitable innovation

by

Cooper, Robert G. (Robert Gravlin), 1943-

Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004017395.html

Format:

Books

Publication Date

2005

Available: Copies:

8.

Marketing revolution : the radical new approach to transforming the business, the brand & the bottom line

by

Gamble, Paul R.

Format:

Books

Publication Date

2005

Available: Copies:

9.

Cover image for Product management

Product management

Product management

by

Jooste, C. J. (Christiaan Johannes), 1947-

Format:

Books

Publication Date

2005

Available: Copies:

10.

Cover image for Product management

Product management

Product management

by

Lehmann, Donald R.

Format:

Books

Publication Date

2004

Available: Copies:

11.

Cover image for Sense : the art and science of creating lasting brands

Sense : the art and science of creating lasting brands

by

Lippincott Mercer (Firm)

Format:

Books

Publication Date

2004

Available: Copies:

12.

Cover image for Innovation management : strategies, implementation and profits

Innovation management : strategies, implementation and profits

by

Afuah, Allan.

Table of contents http://catdir.loc.gov/catdir/toc/fy036/2002154341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1367032
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=010080131etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010080131&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0613/2002154341-d.html

Format:

Books

Publication Date

2003

Available: Copies:

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Subject: Product management.

Access Level

Author

De Chernatony, L. (Leslie)

(3)

Taylor, David, 1964-

(3)

(3)

(2)

Behrer, Mattias.

(2)

Berndt, A. (Adele), 1966-

(2)

Elliott, Richard H., author.

(2)

Gilmore, Fiona.

(2)

Jooste, C. J. (Christiaan Johannes), 1947-

(2)

Morgan, Adam, 1969-

(2)

Nichols, David, 1967-

(2)

Percy, Larry, author.

(2)

Pervan, Simon, author.

(2)

Riezebos, H. J., 1960-

(2)

(1)

Annacchino, Marc A.

(1)

Ashworth, G. J. (Gregory John)

(1)

Baker, Michael John.

(1)

Bauer, Andreas.

(1)

Bergh, Joeri van den, 1971-

(1)

Bergh, Joeri van den.

(1)

(1)

Brannan, Matthew J.

(1)

Britton, Terry.

(1)

Cheverton, Peter.

(1)

Cooper, Robert G. (Robert Gravlin), 1943-

(1)

Crainer, Stuart.

(1)

D'Alessandro, David F.

(1)

Davis, Scott M., 1964-

(1)

De Chernatony, Leslie, 1953-

(1)

(1)

(1)

(1)

Elliott, Richard, 1950-

(1)

(1)

Foley, John, 1955-

(1)

Gamble, Paul R.

(1)

Grinten, Jaap van der.

(1)

Grütter, Anton.

(1)

(1)

(1)

Healey, Matthew.

(1)

(1)

(1)

Jewett, William S.

(1)

(1)

Kapferer, Jean-Noël.

(1)

Kavaratzis, Mihalis.

(1)

Keller, Kevin Lane, 1956-

(1)

Kendrick, Julie.

(1)

King, John P. (John Paul), 1944-

(1)

(1)

Knapp, Duane E.

(1)

Kootstra, Gert.

(1)

(1)

LaBonte, David A., 1953-

(1)

LaSalle, Diana, 1949-

(1)

(1)

Lehmann, Donald R.

(1)

Lehu, Jean-Marc.

(1)

Lindemann, Jan.

(1)

Lippincott Mercer (Firm)

(1)

Mark, Margaret.

(1)

Maskey, Bhawana.

(1)

Mathieson, Rick.

(1)

McDonald, Malcolm.

(1)

(1)

Nickles, Elizabeth.

(1)

Owens, Michele.

(1)

Parsons, Elizabeth.

(1)

Pearson, Carol, 1944-

(1)

(1)

Priola, Vincenza, 1970-

(1)

(1)

Reinertsen, Donald G., 1950-

(1)

(1)

Shinkins, Sadie.

(1)

Sicard, Marie-Claude.

(1)

Smith, Preston G., 1941-

(1)

Soechtig, Steven G., author.

(1)

Toschka, Holger Y., author.

(1)

Trott, Paul VerfasserIn.

(1)

Wallace, Elaine.

(1)

Winer, Russell S.

(1)

Format

(67)

(1)

Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Reference Books

Material Type

Prescribed books

Recommended Books

Language

(68)

Library

RC Bloemfontein

RC Braamfontein

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Lecturer

On-Shelf Student

Standard shelving location

Store Room/Cupboard

Publication Date

Subject

Brand name products.

(26)

Branding (Marketing)

(13)

Brand name products -- Management.

(6)

Strategic planning.

(6)

Industrial management.

(5)

(5)

(4)

(4)

Technische vernieuwing.

(4)

(4)

Consumer behavior.

(3)

(3)

Product management -- Case studies.

(3)

Productontwikkeling.

(3)

Technological innovations -- Management.

(3)

Changement organisationnel.

(2)

Corporate image.

(2)

Corporations -- Finance.

(2)

(2)

Gestion d'entreprise.

(2)

(2)

New products -- Management.

(2)

New products -- Marketing.

(2)

Organizational change.

(2)

Planification stratégique.

(2)

Product management -- South Africa -- Case studies.

(2)

Product management -- South Africa.

(2)

Produits commerciaux -- Gestion.

(2)

Target marketing.

(2)

(2)

Wettbewerbsstrategie.

(2)

Young adult consumers.

(2)

Young consumers.

(2)

Administração da produção.

(1)

Administração industrial.

(1)

Brand name products -- Case studies.

(1)

Brand name products -- United States.

(1)

Business and Management.

(1)

(1)

Chief executive officers.

(1)

Commerce mobile.

(1)

Computer games.

(1)

Consumer satisfaction.

(1)

Creative ability in business.

(1)

Customer loyalty.

(1)

Draadloze communicatie.

(1)

Electronic games industry.

(1)

Employee motivation.

(1)

Finanças das empresas.

(1)

Food -- Marketing.

(1)

Food -- Research.

(1)

Food industry and trade -- Technological innovations.

(1)

(1)

Industrial design.

(1)

Industrial relations.

(1)

Innovationsmanagement.

(1)

Internet marketing.

(1)

(1)

Markalı ürünler.

(1)

Marketing -- Management.

(1)

Marketing -- Psychological aspects.

(1)

Marques de commerce.

(1)

(1)

Mobile commerce.

(1)

Mudança organizacional.

(1)

New products -- Management -- Case studies.

(1)

New products -- Planning.

(1)

New products -- Technological innovations.

(1)

Personnel management.

(1)

Place marketing -- Case studies.

(1)

Place marketing.

(1)

Planejamento estratégico.

(1)

Product life cycle.

(1)

Product management

(1)

Product management -- United States.

(1)

Production -- Gestion.

(1)

Produits de marque -- Gestion.

(1)

Produits de marque.

(1)

Produits nouveaux -- Gestion.

(1)

Produits nouveaux.

(1)

Produktmanagement

(1)

Produktpolitik.

(1)

Quality of work life.

(1)

(1)

Relationship marketing.

(1)

Reliability (Engineering)

(1)

Reorganisation.

(1)

Research, Industrial.

(1)

Service industries -- Management.

(1)

Sociétés -- Finances.

(1)

(1)

Strategische planning.

(1)

Success in business.

(1)

Technische Innovation.

(1)

Technological innovations.

(1)

Wikis (Computer science)

(1)

(1)

Üretim yönetimi.

(1)

Item Available

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