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1.

Marketing revolution : the radical new approach to transforming the business, the brand & the bottom line

by

Gamble, Paul R.

Format:

Books

Publication Date

2005

Excerpt:

1:OS-STUDENT

Available: Copies:

2.

Branding unbound : the future of advertising, sales, and the brand experience in the wireless age

Branding unbound : the future of advertising, sales, and the brand experience in the wireless age

by

Mathieson, Rick.

Table of contents http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html
Branding Unbound, the blog http://maverix.typepad.com/brandingunbound/
Ebook Library http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu

Format:

Books

Publication Date

2005

Excerpt:

1:OS-STUDENT

Available: Copies:

3.

Cover image for Product management

Product management

by

Lehmann, Donald R.

Format:

Books

Publication Date

2004

Excerpt:

1:OS-STUDENT

Available: Copies:

4.

Cover image for Sense : the art and science of creating lasting brands

Sense : the art and science of creating lasting brands

Sense : the art and science of creating lasting brands

by

Lippincott Mercer (Firm)

Format:

Books

Publication Date

2004

Excerpt:

1:OS-STUDENT

Available: Copies:

5.

Cover image for The ultimate book of business brands : insights from the world's 50 greatest brands.

The ultimate book of business brands : insights from the world's 50 greatest brands.

by

Crainer, Stuart.

Format:

Books

Publication Date

2003

Excerpt:

1:OS-STUDENT

Available: Copies:

6.

Cover image for Priceless : turning ordinary products into extraordinary experiences

Priceless : turning ordinary products into extraordinary experiences

Priceless : turning ordinary products into extraordinary experiences

by

LaSalle, Diana, 1949-

Format:

Books

Publication Date

2003

Excerpt:

1:OS-STUDENT

Available: Copies:

7.

Cover image for New product development : from initial idea to product management

New product development : from initial idea to product management

New product development : from initial idea to product management

by

Annacchino, Marc A.

Publisher description http://www.loc.gov/catdir/description/els031/2003051881.html
Table of contents http://www.loc.gov/catdir/toc/els031/2003051881.html

Format:

Books

Publication Date

2003

Excerpt:

1:OS-STUDENT

Available: Copies:

8.

Warriors on the high wire : the balancing act of brand leadership in the twenty-first century

by

Gilmore, Fiona.

Format:

Books

Publication Date

2003 2001

Excerpt:

1:OS-STUDENT

Available: Copies:

9.

Cover image for Innovation management : strategies, implementation and profits

Innovation management : strategies, implementation and profits

Innovation management : strategies, implementation and profits

by

Afuah, Allan.

Table of contents http://catdir.loc.gov/catdir/toc/fy036/2002154341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1367032
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=010080131etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010080131&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0613/2002154341-d.html

Format:

Books

Publication Date

2003

Excerpt:

1:OS-STUDENT

Available: Copies:

10.

How come your brand isn't working hard enough? : the essential guide to brand management

by

Cheverton, Peter.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014774009&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://okeanos-www.hbz-nrw.de:80/F?func=service&doc_library=HBZ01&doc_number=011693749&line_number=0001&func_code=VIEW&service_type=MEDIA

Format:

Books

Publication Date

2002

Excerpt:

1:OS-STUDENT

Available: Copies:

11.

Cover image for Product management

Product management

Product management

by

Jooste, C. J.

Format:

Books

Publication Date

2002

Excerpt:

1:OS-STUDENT

Available: Copies:

12.

Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players

by

D'Alessandro, David F.

Format:

Books

Publication Date

2001

Excerpt:

1:OS-STUDENT

Available: Copies:

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Subject: Product management.

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Author

De Chernatony, L. (Leslie)

(3)

Taylor, David, 1964-

(3)

(2)

Behrer, Mattias.

(2)

Elliott, Richard H., author.

(2)

Gilmore, Fiona.

(2)

Morgan, Adam, 1969-

(2)

Nichols, David, 1967-

(2)

Percy, Larry, author.

(2)

Pervan, Simon, author.

(2)

(2)

(1)

Annacchino, Marc A.

(1)

Ashworth, G. J. (Gregory John)

(1)

Baker, Michael John.

(1)

Bauer, Andreas.

(1)

Bergh, Joeri van den, 1971-

(1)

Bergh, Joeri van den.

(1)

Berndt, A. (Adele), 1966-

(1)

(1)

Brannan, Matthew J.

(1)

Britton, Terry.

(1)

Cheverton, Peter.

(1)

Cooper, Robert G. (Robert Gravlin), 1943-

(1)

Crainer, Stuart.

(1)

D'Alessandro, David F.

(1)

De Chernatony, Leslie, 1953-

(1)

(1)

(1)

(1)

Elliott, Richard, 1950-

(1)

(1)

Foley, John, 1955-

(1)

Gamble, Paul R.

(1)

Grinten, Jaap van der.

(1)

(1)

(1)

(1)

(1)

Jewett, William S.

(1)

(1)

Jooste, C. J. (Christiaan Johannes), 1947-

(1)

Kavaratzis, Mihalis.

(1)

Keller, Kevin Lane, 1956-

(1)

Kendrick, Julie.

(1)

King, John P. (John Paul), 1944-

(1)

Knapp, Duane E.

(1)

(1)

LaBonte, David A., 1953-

(1)

LaSalle, Diana, 1949-

(1)

Lehmann, Donald R.

(1)

Lehu, Jean-Marc.

(1)

Lindemann, Jan.

(1)

Lippincott Mercer (Firm)

(1)

Mark, Margaret.

(1)

Mathieson, Rick.

(1)

McDonald, Malcolm.

(1)

(1)

Nickles, Elizabeth.

(1)

Owens, Michele.

(1)

Parsons, Elizabeth.

(1)

Pearson, Carol, 1944-

(1)

(1)

Priola, Vincenza, 1970-

(1)

(1)

Reinertsen, Donald G., 1950-

(1)

Riezebos, H. J., 1960-

(1)

(1)

Shinkins, Sadie.

(1)

Sicard, Marie-Claude.

(1)

Smith, Preston G., 1941-

(1)

Trott, Paul VerfasserIn.

(1)

Wallace, Elaine.

(1)

Winer, Russell S.

(1)

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(57)

(1)

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Non-Fiction Books

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Reference Books

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Recommended Books

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(58)

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RC Bloemfontein

RC Braamfontein

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

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Publication Date

Subject

Brand name products.

(21)

Branding (Marketing)

(12)

Brand name products -- Management.

(6)

Strategic planning.

(6)

(5)

Industrial management.

(4)

(4)

Consumer behavior.

(3)

(3)

Technische vernieuwing.

(3)

(3)

Changement organisationnel.

(2)

Corporate image.

(2)

Corporations -- Finance.

(2)

(2)

Gestion d'entreprise.

(2)

(2)

(2)

New products -- Management.

(2)

Organizational change.

(2)

Planification stratégique.

(2)

Product management -- Case studies.

(2)

Productontwikkeling.

(2)

Produits commerciaux -- Gestion.

(2)

Target marketing.

(2)

Technological innovations -- Management.

(2)

(2)

Wettbewerbsstrategie.

(2)

Young adult consumers.

(2)

Young consumers.

(2)

Administração da produção.

(1)

Administração industrial.

(1)

Brand name products -- Case studies.

(1)

Business and Management.

(1)

Chief executive officers.

(1)

Commerce mobile.

(1)

Computer games.

(1)

Creative ability in business.

(1)

Draadloze communicatie.

(1)

Electronic games industry.

(1)

Employee motivation.

(1)

Finanças das empresas.

(1)

(1)

Industrial design.

(1)

Industrial relations.

(1)

Innovationsmanagement.

(1)

Internet marketing.

(1)

(1)

Markalı ürünler.

(1)

Marketing -- Management.

(1)

Marketing -- Psychological aspects.

(1)

Marques de commerce.

(1)

Mobile commerce.

(1)

Mudança organizacional.

(1)

New products -- Management -- Case studies.

(1)

New products -- Marketing.

(1)

New products -- Planning.

(1)

New products -- Technological innovations.

(1)

Personnel management.

(1)

Place marketing -- Case studies.

(1)

Place marketing.

(1)

Planejamento estratégico.

(1)

Product life cycle.

(1)

Product management

(1)

Product management -- South Africa -- Case studies.

(1)

Product management -- South Africa.

(1)

Production -- Gestion.

(1)

Produits de marque -- Gestion.

(1)

Produits de marque.

(1)

Produits nouveaux -- Gestion.

(1)

Produits nouveaux.

(1)

Produktpolitik.

(1)

Quality of work life.

(1)

(1)

Relationship marketing.

(1)

Reliability (Engineering)

(1)

Reorganisation.

(1)

Research, Industrial.

(1)

Service industries -- Management.

(1)

Sociétés -- Finances.

(1)

Strategische planning.

(1)

Success in business.

(1)

Technische Innovation.

(1)

Technological innovations.

(1)

Wikis (Computer science)

(1)

(1)

Üretim yönetimi.

(1)

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