Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign?

Life skills : my journey, my destiny

The use of gamification as a marketing communication tool to engage with South African millenials

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials

Brand building principles and fundamentals : reading pack.

Word-of-mouth in brand building : reading pack.

eMarketing : the essential guide to marketing in a digital world