Search Results for Marketing -- Evaluation.

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Hospitality business development

Hassanien, Ahmed.

Format:

Regular print

Publication Date

2010

Excerpt:

-- Summary -- The business idea -- Target market -- People -- Marketing and advertising strategy -- Premises

Available: Copies:

Principles and practice of social marketing : an international perspective

Donovan, Rob, 1944-

Format:

Books

Publication Date

2010

Excerpt:

Principles and practice of social marketing : an international perspective / Donovan, Rob, 1944-

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Integrated brand marketing and measuring returns

Kitchen, Philip J.

Format:

Books

Publication Date

2010

Excerpt:

Integrated brand marketing and measuring returns / Kitchen, Philip J.

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Strategic management : concepts and cases

David, Fred R.

Table of contents http://swbplus.bsz-bw.de/bsz284666025inh.htm
Table of contents http://catdir.loc.gov/catdir/toc/ecip066/2006001629.html

Format:

Books

Publication Date

2009

Excerpt:

-- Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues -- Part 4: Strategy evaluation

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Selling and sales management

Jobber, David, 1947-

View this book online, via DawsonERA, both on- and off-campus
Inhaltsverzeichnis
This title is also available as an eBook. Click here.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017548946&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2009

Excerpt:

-- Direct marketing -- Internet and IT applications in selling and sales management -- Recruitment and

Available: Copies:

Strategic sports event management

Masterman, Guy.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018709901&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018709901&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2009

Excerpt:

bidding process -- 8. Event implementation -- 9. Marketing planning and implementation -- 10. Innovative

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The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications

Salinas, Gabriela.

Format:

Books

Publication Date

2009

Excerpt:

The international brand valuation manual : a complete overview and analysis of brand valuation

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

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Perspectives on branding

Miletsky, Jason I.

Format:

Books

Publication Date

2009

Excerpt:

Branding (Marketing) -- Case studies.

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10.

Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

Integrated marketing communications / Ouwersloot, Hans.

Available: Copies:

11.

Health behavior and health education : theory, research, and practice

Glanz, Karen.

Format:

Books

Publication Date

2008

Excerpt:

behavior theories / Andrea Carson Gielen ... [et al.] -- Social marketing / J. Douglas Storey, Gary B

Available: Copies:

12.

Connective branding : building brand equity in a demanding world

Fisher-Buttinger, Claudia.

Format:

Books

Publication Date

2008

Excerpt:

Brand name products -- Valuation -- Management.

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