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1.

Cover image for Consumer behavior : building marketing strategy

Consumer behavior : building marketing strategy

by

Hawkins, Del I.

Inhaltsverzeichnis Consumer behavior

Format:

Electronic Resources

Publication Date

2004

Excerpt:

Consumer behavior -- United States -- Case studies.

Available: Copies:

2.

Cover image for Consuming kids : the hostile takeover of childhood

Consuming kids : the hostile takeover of childhood

by

Linn, Susan E.

Format:

Books

Publication Date

2004

Excerpt:

Marketing research -- United States.

Available: Copies:

3.

Cover image for Mass affluence : seven new rules of marketing to today's consumer

Mass affluence : seven new rules of marketing to today's consumer

by

Nunes, Paul, 1963-

Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004002471.html

Format:

Books

Publication Date

2004

Excerpt:

Marketing -- United States.

Available: Copies:

4.

Cover image for Psychology and consumer culture : the struggle for a good life in a materialistic world

Psychology and consumer culture : the struggle for a good life in a materialistic world

by

Kasser, Tim.

Format:

Books

Publication Date

2004

Excerpt:

Consumption (Economics) -- United States -- Psychological aspects.

Available: Copies:

5.

Cover image for Consumers

by

Arnould, Eric J.

Table of contents http://catdir.loc.gov/catdir/toc/mh031/2002041065.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002041065.html

Format:

Books

Publication Date

2004

Excerpt:

Consumer behavior -- United States.

Available: Copies:

6.

Cover image for How to change the world : social entrepreneurs and the power of new ideas

How to change the world : social entrepreneurs and the power of new ideas

by

Bornstein, David.

Table of contents http://www.loc.gov/catdir/toc/ecip044/2003011008.html

Format:

Books

Publication Date

2004

Excerpt:

"How to Change the World tells the stories of these individuals - many in the United States, others

Available: Copies:

7.

Cover image for Conceptual art and the politics of publicity

Conceptual art and the politics of publicity

by

Alberro, Alexander.

Format:

Books

Publication Date

2003

Excerpt:

Conceptual art -- United States.

Available: Copies:

8.

Cover image for Principles of service marketing and management

Principles of service marketing and management

by

Lovelock, Christopher H.

Format:

Books

Publication Date

2002

Excerpt:

Service industries -- United States -- Marketing.

Available: Copies:

9.

Cover image for Sports marketing : a strategic perspective

Sports marketing : a strategic perspective

by

Shank, Matthew D.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009693152&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2002

Excerpt:

Sports -- United States -- Marketing.

Available: Copies:

10.

Cover image for Marketing and e-commerce : the online legal environment

Marketing and e-commerce : the online legal environment

by

Miller, Roger LeRoy.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2001035512-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001035512-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001035512-t.html

Format:

Books

Publication Date

2002

Excerpt:

Electronic commerce -- Law and legislation -- United States.

Available: Copies:

11.

Cover image for Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here

Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here

by

Blackwell, Roger D.

Sample text http://catdir.loc.gov/catdir/samples/random045/2001017343.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/random053/2001017343.html
Publisher description http://catdir.loc.gov/catdir/description/random0414/2001017343.html

Format:

Books

Publication Date

2001

Excerpt:

Internet marketing -- United States.

Available: Copies:

12.

Cover image for E-shock : the new rules-Internet strategies for retailers and manufacturers

E-shock : the new rules-Internet strategies for retailers and manufacturers

by

De Kare-Silver, Michael.

Table of contents http://catdir.loc.gov/catdir/toc/fy034/00135341.html

Format:

Books

Publication Date

2001

Excerpt:

Interactive marketing -- United States.

Available: Copies:

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Author

(6)

Hawkins, Del I.

(6)

Coney, Kenneth A.

(5)

Shank, Matthew D.

(3)

Bearden, William O., 1945-

(2)

Hartley, Robert F., 1927-

(2)

Ingram, Thomas N.

(2)

LaForge, Raymond W.

(2)

Walker, Rob, 1968-

(2)

Aaker, David A.

(1)

(1)

Alberro, Alexander.

(1)

Angelico, Irene.

(1)

Arnould, Eric J.

(1)

Bailey, Maria T.

(1)

Barber, Benjamin R., 1939-

(1)

(1)

Bear, Marca Marie.

(1)

Blackwell, Roger D.

(1)

Bond, Jonathan, 1957-

(1)

Bornstein, David.

(1)

Brown, Lyn Mikel, 1956-

(1)

(1)

Canadian Broadcasting Corporation.

(1)

Channel Four (Great Britain)

(1)

Cowan, Paul, 1947-

(1)

Crawford, Tad, 1946-

(1)

D.L.I. Productions.

(1)

De Kare-Silver, Michael.

(1)

Desbordes, Michel.

(1)

Dikel, Margaret F.

(1)

Edgerton, Susan Huddleston, 1955-

(1)

Feinschreiber, Robert.

(1)

Foote, Cameron S.

(1)

Gillis, Tamara L.

(1)

Goldberg, Howard.

(1)

Goldman, Robert, 1949-

(1)

Graphic Artists Guild (U.S.)

(1)

Hartley, Robert F., 1927- Marketing mistakes.

(1)

Helgert, Joseph P.

(1)

Holbrook, Morris B.

(1)

International Association of Business Communicators.

(1)

Jentz, Gaylord A.

(1)

Johnson, Brian, 1960-

(1)

Johnson, Catherine.

(1)

(1)

Kapur, Jyotsna.

(1)

(1)

Kirshenbaum, Richard, 1961-

(1)

Kosareff, Steve.

(1)

Kotler, Philip.

(1)

Kotler, Philip. Social marketing.

(1)

(1)

Lee, Nancy, 1932-

(1)

Lehmann, Donald R.

(1)

(1)

Lovelock, Christopher H.

(1)

Maarek, Philippe J.

(1)

(1)

Mazze, Edward M.

(1)

McCarthy, E. Jerome (Edmund Jerome)

(1)

Michman, Ronald D.

(1)

Miller, Roger LeRoy.

(1)

Miskelly, Matthew, Éditeur scientifique.

(1)

(1)

Moore, John, 1970 May 7-

(1)

(1)

Mothersbaugh, David L.

(1)

Neidik, Abbey Jack.

(1)

Nunes, Paul, 1963-

(1)

(1)

Olson, Jerry C. (Jerry Corrie), 1944-

(1)

Papson, Stephen.

(1)

Perreault, William D.

(1)

Peter, J. Paul.

(1)

Piotrowski, Christine M., 1947-

(1)

Popcorn, Faith.

(1)

Price, Linda L. (Linda LaVonne), 1952-

(1)

Riggs, Thomas, 1963-

(1)

Roehm, Frances E.

(1)

Sevier, Robert A. (Robert Allen), 1955-

(1)

Sletten, Eric, 1954-

(1)

Steinberg, Margery S.

(1)

Stephan, Kristina.

(1)

Stotlar, David K.

(1)

TV Choice Productions.

(1)

Twitchell, James B., 1943-

(1)

Télé-Québec.

(1)

Ulman, Bonnie W.

(1)

Visocky O'Grady, Jennifer, author.

(1)

Visocky O'Grady, Jennifer.

(1)

Visocky O'Grady, Kenneth, author.

(1)

Visocky O'Grady, Kenneth.

(1)

Weiss, Kenneth D. (Kenneth Duane), 1940-

(1)

Winer, Russell S.

(1)

Wright, Lauren.

(1)

Zinkhan, George M. (George Martin)

(1)

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(63)

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(4)

(1)

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(68)

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Publication Date

Subject

(19)

Consumer behavior -- United States.

(10)

(9)

Market surveys -- United States.

(6)

Marketing -- United States.

(6)

Consumer behavior -- United States -- Case studies.

(5)

Consumer behavior.

(5)

Graphic arts -- United States -- Marketing.

(5)

Sports -- United States -- Marketing.

(5)

Branding (Marketing) -- United States.

(4)

Child consumers -- United States.

(4)

Commercial art -- United States -- Marketing.

(4)

Sports -- Marketing.

(4)

Graphic arts -- Marketing.

(3)

(3)

Sports -- Aspect économique -- États-Unis.

(3)

Sports -- Economic aspects -- United States.

(3)

Sports -- Economic aspects.

(3)

Sports -- États-Unis -- Marketing.

(3)

(3)

Advertising and children -- United States.

(2)

Affluent consumers -- United States.

(2)

Arte comercial -- Estados Unidos -- Mercadotecnia.

(2)

Artes gráficas -- Estados Unidos -- Mercadotecnia.

(2)

Brand name products -- United States.

(2)

Commercial art -- Marketing.

(2)

Consumentengedrag.

(2)

Market surveys -- United States -- Case studies.

(2)

Market surveys.

(2)

Marketing -- United States -- Case studies.

(2)

Marketing -- United States -- Management.

(2)

Small business -- Management.

(2)

Small business -- United States -- Management.

(2)

Strategische planning.

(2)

Verbraucherverhalten.

(2)

Women consumers -- United States.

(2)

Acquisitiveness.

(1)

Advertising -- Japan -- Case studies.

(1)

Advertising -- Psychological aspects.

(1)

Advertising -- Social aspects -- United States -- Case studies.

(1)

Advertising -- Social aspects.

(1)

Advertising -- United States -- Case studies.

(1)

Advertising -- United States.

(1)

Advertising agencies -- United States.

(1)

Advertising agencies.

(1)

Advertising campaigns -- History -- 21st century.

(1)

Advertising campaigns -- Psychological aspects.

(1)

Advertising campaigns -- Social aspects.

(1)

Advertising campaigns -- United States -- History -- 20th century -- Encyclopedias.

(1)

Advertising campaigns -- United States -- History -- 21st century -- Encyclopedias.

(1)

Advertising campaigns -- United States -- History -- 21st century.

(1)

Advertising campaigns -- United States.

(1)

Advertising campaigns.

(1)

(1)

Agences de publicité -- États-Unis.

(1)

Análisis de mercadeo -- Estados Unidos.

(1)

Art -- Marketing.

(1)

Art publicitaire -- États-Unis -- Commercialisation.

(1)

Art publicitaire -- États-Unis -- Gestion.

(1)

Arts graphiques -- États-Unis -- Commercialisation.

(1)

Arts graphiques -- États-Unis -- Gestion.

(1)

(1)

BIens incorporels -- Evaluation -- Etats-Unis.

(1)

Bedrijfsbeleid.

(1)

(1)

Behavior modification.

(1)

Biens incorporels -- États-Unis -- Gestion.

(1)

Brand name products -- Social aspects -- United States.

(1)

Brand name products -- Valuation -- Management.

(1)

Brand name products -- Valuation -- United States -- Management.

(1)

Brand name products Valuation Management United States

(1)

Branding (Marketing) -- Great Britain.

(1)

Business enterprises -- United States -- History -- 20th century -- Encyclopedias.

(1)

Business enterprises -- United States -- History -- 21st century -- Encyclopedias.

(1)

Café -- États-Unis -- Marketing.

(1)

Campagnes publicitaires -- États-Unis.

(1)

Capitalism -- United States.

(1)

(1)

(1)

Child consumers.

(1)

Children -- United States -- Social conditions -- 20th century.

(1)

Children in motion pictures.

(1)

Children's paraphernalia -- Marketing -- Social aspects -- United States.

(1)

Church marketing -- United States.

(1)

Coca-Cola Company -- History.

(1)

Coffee -- Marketing.

(1)

Coffee -- United States -- Marketing.

(1)

Coffee industry -- United States.

(1)

Coffee industry.

(1)

Cola drinks -- Marketing.

(1)

College graduates -- Employment -- United States.

(1)

College graduates -- Employment.

(1)

College publicity.

(1)

Commerce de détail -- Innovations -- États-Unis.

(1)

Commerce électronique -- États-Unis.

(1)

(1)

Commercial law -- United States.

(1)

Commercial law.

(1)

Communicatief handelen.

(1)

Communication in organizations

(1)

Communication in organizations -- United States.

(1)

Communication in organizations Case studies

(1)

Communication in organizations.

(1)

Communication in politics -- United States.

(1)

Comportamiento del consumidor -- Estados Unidos -- Estudio de casos.

(1)

Comportamiento del consumidor -- Estados Unidos.

(1)

Conceptual art -- United States.

(1)

Consommateurs -- Comportement -- États-Unis -- Cas, Études de.

(1)

Consommateurs -- Comportement -- États-Unis.

(1)

(1)

Consumer satisfaction -- United States.

(1)

Consumers -- Psychology.

(1)

Consumers -- United States.

(1)

(1)

Consumptiemaatschappij.

(1)

Consumption (Economics)

(1)

Consumption (Economics) -- United States -- Psychological aspects.

(1)

Consumption (Economics) -- United States.

(1)

Corporate culture -- United States.

(1)

Corporate culture.

(1)

Corporate sponsorship -- United States.

(1)

Corporate sponsorship.

(1)

Culture d'entreprise -- États-Unis.

(1)

Culturele aspecten.

(1)

DESIGN -- Clip Art.

(1)

DESIGN -- Graphic Arts -- Branding & Logo Design.

(1)

DESIGN -- Graphic Arts -- Commercial & Corporate.

(1)

DESIGN -- Graphic Arts -- Illustration.

(1)

Design services -- United States -- Marketing.

(1)

Direct marketing -- United States -- Case studies.

(1)

Direct marketing -- Vocational guidance -- United States.

(1)

Education -- Marketing.

(1)

Education in popular culture -- United States.

(1)

Education, Higher -- Social aspects -- United States.

(1)

Education, Higher -- United States -- Marketing.

(1)

Education, Higher -- United States -- Public opinion.

(1)

Efficacité de l'organisation.

(1)

Electronic commerce -- Law and legislation -- United States.

(1)

Electronic commerce -- Law and legislation.

(1)

Electronic commerce -- United States.

(1)

Electronic commerce.

(1)

Export marketing -- Handbooks, manuals, etc.

(1)

Export marketing -- Management.

(1)

Export marketing -- United States -- Handbooks, manuals, etc.

(1)

Export marketing -- United States -- Management.

(1)

(1)

Exports -- Handbooks, manuals, etc.

(1)

Exports -- United States -- Handbooks, manuals, etc.

(1)

Girls -- United States -- Social conditions -- 21st century.

(1)

Graphic arts -- United States.

(1)

(1)

Identity (Psychology)

(1)

Imports -- Handbooks, manuals, etc.

(1)

Intangible -- Valuation -- United States -- Management.

(1)

Intangible property -- Valuation -- Management.

(1)

Intangible property -- Valuation -- United States -- Management.

(1)

Intangible property Valuation Management United States

(1)

Interactive marketing -- United States.

(1)

Interactive marketing.

(1)

Interior decoration -- Practice -- United States.

(1)

Interior decoration firms -- United States -- Management.

(1)

International business enterprises -- Management.

(1)

International business enterprises -- Technological innovations.

(1)

International business enterprises -- United States -- Management.

(1)

International trade -- Handbooks, manuals, etc.

(1)

Internationale ondernemingen.

(1)

Interne Kommunikation

(1)

Internet marketing -- United States.

(1)

Internet marketing.

(1)

(1)

Jazz in motion pictures.

(1)

Job hunting -- Computer network resources.

(1)

Job hunting -- Internet resources -- Directories.

(1)

(1)

Knowledge management.

(1)

(1)

Kommunikatives Handeln.

(1)

Konsumentenverhalten -- Marketingpolitik.

(1)

(1)

Logotypes -- Gestion.

(1)

Luxuries -- United States -- Marketing.

(1)

(1)

Marketing -- History -- 21st century -- Encyclopedias.

(1)

Marketing -- Management.

(1)

Marketing -- Political aspects.

(1)

Marketing -- United States -- Encyclopedias.

(1)

Marketing -- Universities and colleges.

(1)

Marketing -- Vocational guidance -- United States.

(1)

Marketing -- Vocational guidance.

(1)

Marketing -- organization & administration.

(1)

Marketing interactif -- États-Unis.

(1)

Marketing research -- United States.

(1)

(1)

Marques de commerce -- États-Unis -- Gestion.

(1)

Mass media -- Law and legislation -- United States -- Cases.

(1)

Mass media -- Moral and ethical aspects -- Case studies.

(1)

(1)

Materialism -- Psychological aspects.

(1)

Materialism -- Social aspects -- United States.

(1)

Materialism -- Social aspects.

(1)

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