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Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth /

), November, 338--58 / Yosef Sheffi -- 16.`A Method of Simulated Moments for Estimation of Discrete Response

alternatives and methods for marketing a problem bank using a purchase and assumption agreement; operations and

The new relationship marketing : how to build a large, loyal, profitable network using the social

Campaign communication and political marketing / Maarek, Philippe J.

Hands-on social marketing : a step-by-step guide to designing change for good / Weinreich, Nedra

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Integrated marketing communications in advertising and promotion / Shimp, Terence A.

borderless world view -- Research methods" measures and motives -- The ethical dimension: a moral imperative.

Community health education methods : a practical guide / Bensley, Robert J.