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1. 
Cover image for Handbook of public relations
Handbook of public relations
by 
Skinner, C. J.
Format: 
Books
Publication Date 
2001
Excerpt: 
and the media. Ch. 12. The mass media: print media. Ch. 13. The mass media: electronic media. Ch. 14
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2. 
Cover image for Media planning : art or science : a guide to the essentials of media planning
Media planning : art or science : a guide to the essentials of media planning
Media planning : art or science : a guide to the essentials of media planning
by 
Muller, Gordon, 1952-
Format: 
Books
Publication Date 
1999
Excerpt: 
Media planning : art or science : a guide to the essentials of media planning / Muller, Gordon
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3. 
Cover image for Driving brand value : using integrated marketing to manage profitable stakeholder relationships
Driving brand value : using integrated marketing to manage profitable stakeholder relationships
by 
Duncan, Tom (Thomas R.)
Format: 
Books
Publication Date 
1997
Excerpt: 
Driving brand value : using integrated marketing to manage profitable stakeholder relationships /
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4. 
Cover image for Marketing in the Third World
Marketing in the Third World
by 
Kaynak, Erdener.
Format: 
Books
Publication Date 
1996
Excerpt: 
Marketing in the Third World / Kaynak, Erdener.
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