express them freshly and powerfully. A classic text now in a new edition, George Felton's Advertising

New products.

Complementary and May Be Adversarial -- pt. IV New Product and Service Introduction -- 15.How to Do Marketing

industrial products ; Marketing service products ; Marketing high-tech products ; Marketing capital goods

synthetic chemicals employed by humankind as materials, drugs, preservatives for foods and other products

Product Failure -- 12.1.Introduction to Product Liability -- 12.2.History of Product Liability --

marketing must learn how to handle these new challenges in order to survive in the 21st century."--Publisher

it take to introduce a new product?; Two forms of innovation: Incremental and radical; The design of

Marketing for entrepreneurs : concepts and applications for new ventures / Crane, Frederick G.

-- Match-Your-Competitors Pricing -- pt. 2 HOW THE MARKET WILL VALUE YOUR NEW PRODUCT -- ch. 3 Analyzing

marketing -- New products -- Pricing for value -- Marketing channels and logistics networks -- Retailing and

Commercialization -- 9.3.Differentiating Products -- 9.4.Building Architectural Products -- 9.5.Commercializing