by 
 Weinreich, Nedra Kline.
Format: 
Books
Publication Date 
 2011
Excerpt: 
 implementation plan -- Planning and buying traditional media -- Engaging in social media -- Generating publicity
by 
 Newsom, Doug.
Format: 
Books
Publication Date 
 2011
Excerpt: 
 writer -- Defining public relations -- Analyzing, predicting and counseling -- Advertising, publicity and
by 
 Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
 2010
Excerpt: 
 -- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity
by 
 Morrison, Alastair M.
Format: 
Books
Publication Date 
 2010
Excerpt: 
 and Publicity -- 19. Pricing -- 20. Marketing Management, Evaluation and Control.
by 
 Comm, Joel.
Format: 
Books
Publication Date 
 2009
Excerpt: 
 Twitter members, expand awareness for their product or service, and even handle negative publicity due to
by 
 Blakely, Robin.
Format: 
Books
Publication Date 
 2009
Excerpt: 
Publicity.
by 
 Heath, Robert L. (Robert Lawrence), 1941-
Format: 
Books
Publication Date 
 2009
Excerpt: 
 contexts / Creating shared meaning through ethical public relations promotion and publicity. Public
by 
 Hajer, Maarten A.
Format: 
Books
Publication Date 
 2009
Excerpt: 
Government publicity -- Public opinion.
by 
 Scher, Marion.
Format: 
Books
Publication Date 
 2009
Excerpt: 
Publicity -- South Africa.
by 
 Morgan, Adam, 1969-
Format: 
Books
Publication Date 
 2009
Excerpt: 
 Communications and Publicity to enter Social Culture -- 12. The Eighth Credo: Become Idea-Centered, Not Consumer
by 
 Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
 2009
Excerpt: 
 Promotion Chapter 17: Public Relations, Publicity, and Corporate Advertising Chapter 18: Personal Selling
by 
 Smith, Ronald D., 1948-
 Table of contents only http://www.loc.gov/catdir/toc/ecip0719/2007021602.html
Format: 
Books
Publication Date 
 2008
Excerpt: 
Publicity.
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