: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion

communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions

Introduction -- Advertising -- Media planning -- Personal selling -- Sales promotion -- Public

Sales promotion.

strategy. 17. Integrated marketing communications -- 18. Advertising, sales promotion and public relations

Merchandising: Sales Promotion: Promotion Planning -- Branding -- APPENDIX AA -- Principles of

Sales promotion.

-- The sales function -- Tourism advertising -- The travel brochure -- Sales promotion for travel and

and advertising planning: top-down, bottom-up, and IMC -- Planning media strategy: finding links to

strategy for business markets. -- 16. Business marketing communications: advertising and sales promotion

Sales promotion.

. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research