Social problems -- Research.

-- Managing, word of mouth, and personal selling -- pt. 8. Creating successful long-term growth -- Introducing

Focus groups : a practical guide for applied research / Krueger, Richard A.

security -- Engaging the consumer, sharing responsibility -- Finding reasons to buy -- Research and surveys

advertising strategy -- Research : gathering information for advertising planning -- Marketing and advertising

strengths of the best-selling first edition, this new edition expands its discussion of goals in HRM, builds

research and market information -- Product. Product planning and development -- Product mix strategies

Vision through Market Research -- Emerging Markets -- Multinational Market Regions and Market Groups

marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior

examples and research alongside time-tested information. While organization studies and real world examples

communication and official statements : preparing for a crisis -- 14. Program writing : selling your concept to

communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions