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Emancipating the professions : marketing opportunities from de-regulation
Emancipating the professions : marketing opportunities from de-regulation
by
Wilson, Aubrey.
Format:
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Publication Date
1994
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Service industries -- Marketing.
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Lovelock, Christopher H.
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McDonald, Malcolm.
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Palmer, Adrian, 1955-
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Payne, Adrian.
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Bateson, John E. G.
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Berndt, A. (Adele), 1966- editor.
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Bitner, Mary Jo.
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Hoffman, K. Douglas.
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Zeithaml, Valarie A.
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Baron, Steve (J. Steve)
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Baschab, John, 1968-
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Bryson, J. R., 1963- editor.
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Harris, Kim, 1957-
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Helsdingen, Piet van.
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Hilton, Toni.
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Hoffman, K. Douglas. Essentials of services marketing.
(1)
John, Joby, 1957-
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Kasper, Hans.
(1)
Kotler, Philip.
(1)
Kurtz, David L., 1941-
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Looy, Bart van.
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Mancini, Marc, 1946-
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Martin Mende
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McColl, Rod, 1957-
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McDonald, Malcolm. Marketing planning for services.
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Milligan, Andy.
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Mudie, Peter.
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Piot, Jon, 1966-
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Sletten, Eric, 1954-
(1)
Smith, Shaun.
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Stafford, Roy.
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Walker, Orville C.
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Wilson, Aubrey.
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Service industries -- Marketing.
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Tourism -- Great Britain.
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