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13. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
A related resource is available on the Internet.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
Mass-média.
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14. 
Cover image for New media technology : cultural and commercial perspectives
New media technology : cultural and commercial perspectives
by 
Pavlik, John V. (John Vernon)
Format: 
Books
Publication Date 
1998
Excerpt: 
Mass media -- Economic aspects.
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15. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
1998
Excerpt: 
. Using Print Media. 15. Using Electronic Media: Television and Radio. 16. Using Digital Interactive Media
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16. 
Cover image for The marketing plan
The marketing plan
by 
Cohen, William A., 1937-
Format: 
Books
Publication Date 
1995
Excerpt: 
Important Environmental Aspects -- Problems and Opportunities -- Sources of Information for Completing the
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Social media -- Economic aspects.
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Internet marketing.
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Advertising.
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Online social networks -- Economic aspects.
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Communication in marketing.
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