The SAGE handbook of digital marketing / Hanlon, Annmarie, editor.

Branding (Marketing)

YouTube and TikTok, content-marketing, social media, digital campaigns, as well as traditional television

Marketing for hospitality and tourism / Kotler, Philip, author.

opinion and research in PR, Public relations, ethics and corporate social responsibility; Chapter 3

Principles of marketing / Kotler, Philip, author.

MARKETING TOURISM AND HOSPITALITY : concepts and cases. GEORGE, RICHARD.

Advertising -- Social aspects.

pages -- Writing E-mail marketing -- Writing online ads -- Writing for social media -- Writing for video

Essential guide to marketing planning / Wood, Marian Burk, author.

Marketing / Lamb, Charles W., author

consumer behavior and features coverage of social media, digital consumption and up to date marketing