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13. 
Cover image for Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy
Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy
by 
Stinnett, Bill.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019679.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2004019679.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2004019679.html
Format: 
Books
Publication Date 
2005
Excerpt: 
perceive value and risk -- The cause and effect of business value -- The value of customer relationships
Available: Copies:
14. 
Cover image for Pick me : breaking into advertising and staying there
Pick me : breaking into advertising and staying there
by 
Vonk, Nancy.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0627/2005283352-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0627/2005283352-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0627/2005283352-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
39 the new 65? -- Staying sane in an insane business -- Miscellaneous: the best chapter of any book
Available: Copies:
15. 
Cover image for Marketing payback : is your marketing profitable?
Marketing payback : is your marketing profitable?
by 
Shaw, Robert, 1950-
Format: 
Books
Publication Date 
2005
Excerpt: 
Success in business.
Available: Copies:
16. 
Cover image for Kellogg on branding : the marketing faculty of the Kellogg School of Management
Kellogg on branding : the marketing faculty of the Kellogg School of Management
by 
Tybout, Alice M.
Table of contents http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Brand strategy for business markets / James C. Anderson and Gregory S. Carpenter -- Services branding
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17. 
Cover image for Global marketing management : changes, challenges and new strategies
Global marketing management : changes, challenges and new strategies
by 
Lee, Kiefer.
Table of contents http://catdir.loc.gov/catdir/toc/ecip058/2005003201.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
International business enterprises -- Management.
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18. 
Cover image for International marketing
International marketing
by 
Cateora, Philip R.
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
International business enterprises.
Available: Copies:
19. 
Cover image for Management of knowledge in project environments
Management of knowledge in project environments
by 
Love, Peter E. D.
Format: 
Books
Publication Date 
2005
Excerpt: 
success and improved business performance. This book is written by an international contributor team and
Available: Copies:
21. 
Cover image for Young America : the daguerreotypes of Southworth & Hawes
Young America : the daguerreotypes of Southworth & Hawes
by 
Romer, Grant B.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1113/2006355005-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
warehouse: the business of being Southworth & Hawes / A family album / Southworth & Hawes: the studio
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22. 
Cover image for The next global stage : challenges and opportunities in our borderless world
The next global stage : challenges and opportunities in our borderless world
by 
Ōmae, Ken'ichi, 1943-
Table of contents http://catdir.loc.gov/catdir/toc/fy053/2004114830.html
Format: 
Books
Publication Date 
2005
Excerpt: 
International business enterprises.
Available: Copies:
23. 
Cover image for Market-based management : strategies for growing customer value and profitability
Market-based management : strategies for growing customer value and profitability
by 
Best, Roger J.
Format: 
Books
Publication Date 
2005
Excerpt: 
-driven strategy to today's business world. Roger Best's work has proven to be a refreshing alternative to the many
Available: Copies:
24. 
Cover image for Food and beverage cost control
Food and beverage cost control
by 
Miller, Jack E., 1930-
Food and beverage cost control
Table of contents http://catdir.loc.gov/catdir/toc/ecip041/2003005798.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2003005798.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2003005798.html
Format: 
Books
Publication Date 
2005
Excerpt: 
The success of any business depends on controlling costs, setting budgets, and accurate pricing of
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