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481. 
Cover image for Introducing globalization : analysis and readings
by 
Mansbach, Richard W., 1943-
Format: 
Books
Publication Date 
2013
Excerpt: 
D. Krasner -- The Competition State -- 9.3.Five Nations Boosting Their Culture of Innovation / Mark
Available: Copies:
482. 
Cover image for Managing corporate communication : a cross-cultural approach
by 
Gambetti, Rossella.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Entrepreneurial communication to support change and innovation -- Case study: Ferrari -- Case study questions
Available: Copies:
483. 
Cover image for The applied law and economics of public procurement
by 
Interdisciplinary Symposium on Public Procurement (1st : 2011 : Rome, Italy)
Format: 
Books
Publication Date 
2013
Excerpt: 
Competitive dialogue in Spain and innovation: the case of the health sector / Some economics of pre
Available: Copies:
484. 
Cover image for Marketing strategy : the thinking involved
by 
Hill, Mark E., 1957-
Format: 
Books
Publication Date 
2013
Excerpt: 
Quality -- Innovation vs. Quality -- Innovation-A Process vs. "Thing" Orientation -- Expanding the
Available: Copies:
485. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
; The product life cycle ; Diffusion of innovation ; Developing new products ; Pricing strategies
Available: Copies:
486. 
Cover image for Learning to industrialize : from given growth to policy-aided value creation
by 
Ōno, Ken'ichi, 1957-
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Singapore: national productivity movement -- Taiwan: policy drive for innovation -- Malaysia: trapped in
Available: Copies:
487. 
Cover image for Crossing borders : international studies for the 21st century
by 
Chernotsky, Harry Ira.
Format: 
Regular print
Publication Date 
2013
Excerpt: 
Technological innovations -- Economic aspects.
Available: Copies:
488. 
Cover image for Consumer behaviour
by 
Blythe, Jim.
Format: 
Books
Publication Date 
2013
Excerpt: 
innovation -- Consumers as innovators -- Innovative products -- Marketing approaches to new product launches
Available: Copies:
489. 
Cover image for The solution revolution : how business, government, and social enterprises are teaming up to solve society's toughest problems
by 
Eggers, William D.
Format: 
Books
Publication Date 
2013
Excerpt: 
entrepreneurship and innovation range freely across all sectors. Deloitte's William Eggers and Paul Macmillan
Available: Copies:
490. 
Cover image for The competitive advantage of emerging market multinationals
by 
Williamson, Peter J., editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
innovation to EMNEs' competitive advantage / Bridgette Sullivan-Taylor ; Innovation in emerging markets and
Available: Copies:
by 
Harland, Christine.
Format: 
Books
Publication Date 
2013
Excerpt: 
.Innovation Management and Dynamic Capability / Wendy Phillips -- 16.International Research Study of Public
Available: Copies:
by 
Bertelsmann Stiftung (Gütersloh, Germany), editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
social affairs in the BRICS -- Global players in research, innovation and knowledge : the BRICS
Available: Copies:
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