-- Public relations and lead generation -- Event marketing -- Lead generation on the Web -- Lead generation

specific public goods / Marco Bellandi -- 5. Knowledge and clusters / Nick Henry and Steven Pinch -- 6. FDI

United States -- Foreign relations -- Philosophy.

, events, and sponsorships -- 17. Public relations -- 18. Special advertising situations -- 19. Evaluation

principles of American business ; Public Relations Society of America, Code of ethics.

, accountability and public participation -- 20. Municipal development planning -- 21. Basic legal matters relevant

: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion

Public relations -- History -- 20th century.

communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions

) -- Public relations -- Advertising -- Other promotion tools -- Chapter summary -- Checklist -- Key terms

the message: Advertising, motivating consumers; Public relations, promoting ideas -- Changing messages

Public relations.