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1. 
Cover image for Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Format: 
Books
Publication Date 
2002
Excerpt: 
communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management
Available: Copies:
2. 
Cover image for Strategic marketing management cases
by 
Cravens, David W.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
Market Orientation and Organizational Learning. Enterprise Rent-A-Car: Selling the Dream (video
Available: Copies:
3. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D., Jr.
Format: 
Books
Publication Date 
2002
Excerpt: 
: introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion
Available: Copies:
4. 
Cover image for The complete guide to self-publishing
by 
Ross, Tom, 1933-
Format: 
Books
Publication Date 
2002
Excerpt: 
Equalizer Selling Books the Usual Ways Nontraditional Venues for Generating More Sales Propelling Your
Available: Copies:
by 
Taylor, Derek, 1932 August 5-
Format: 
Books
Publication Date 
2001
Excerpt: 
-to-face selling -- 5. Telephone selling -- 6. The shape of things that came: the technology -- 7. Banqueting sales
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6. 
Cover image for E-business & e-commerce : how to program
by 
Deitel, Harvey M., 1945-
Format: 
Books
Publication Date 
2001
Excerpt: 
Entertainment Online Automotive Sites Energy Online Selling Brainpower Online Art Dealers E-Learning Click
Available: Copies:
7. 
Cover image for Marketing management : knowledge and skills
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2001
Excerpt: 
: Advertising and Sales Promotion. Personal Selling. Distribution Strategy. Pricing Strategy. Marketing in
Available: Copies:
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the
Available: Copies:
9. 
Cover image for Handbook of public relations
by 
Skinner, C. J.
Format: 
Books
Publication Date 
2001
Excerpt: 
. Public relations and selling. Ch. 8. Public relations and communication. Ch. 9. Effective listening. Ch
Available: Copies:
by 
Greenwald, Rick.
Format: 
Books
Publication Date 
2001
Excerpt: 
Selling -- Technology.
Available: Copies:
11. 
Cover image for How to mind-read your customers : using insights from psychology to increase sales and develop better business relationships
by 
Snyder, David P.
Format: 
Books
Publication Date 
2001
Excerpt: 
Selling.
Available: Copies:
by 
De Kare-Silver, Michael.
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Learning from the pioneers in electronic selling -- Future growth of electronic shopping: look out for 2005
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