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1. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2006
Excerpt: 
-- 6. Strategic research -- 7. Strategic planning -- Part-ending case : chick-fil-A : planning and
Available: Copies:
2. 
Cover image for Strategy : sustaining competitive advantage in a globalised context
Strategy : sustaining competitive advantage in a globalised context
Strategy : sustaining competitive advantage in a globalised context
by 
Goldman, Geoff.
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic planning.
Available: Copies:
3. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2006
Excerpt: 
tourism marketing -- role of marketing in strategic planning -- marketing environment -- Marketing
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4. 
Cover image for Marketing strategy : a decision-focused approach
Marketing strategy : a decision-focused approach
Marketing strategy : a decision-focused approach
by 
Walker, Orville C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0618/2004059292-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0618/2004059292-d.html
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
's Strategic Role -- Recent Developments Affecting the Strategic Role of Marketing -- The Future Role of
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5. 
Cover image for Strategic marketing
Strategic marketing
by 
Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic marketing / Cravens, David W.
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6. 
Cover image for The manager's guide to competitive marketing strategies
The manager's guide to competitive marketing strategies
The manager's guide to competitive marketing strategies
by 
Paley, Norton
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic planning -- Case studies.
Available: Copies:
7. 
Cover image for Introduction to marketing
Introduction to marketing
by 
Lamb, Charles W.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
The world of marketing -- An overview of marketing -- Strategic planning for competitive advantage
Available: Copies:
8. 
Cover image for Strategic management : winning in the Southern African workplace
Strategic management : winning in the Southern African workplace
Strategic management : winning in the Southern African workplace
by 
Louw, Lynette.
Table of contents http://catdir.loc.gov/catdir/toc/fy0805/2008299956.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0907/2008299956-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic planning -- South Africa -- Case studies.
Available: Copies:
9. 
Cover image for Leadership roles and management functions in nursing : theory and application
Leadership roles and management functions in nursing : theory and application
by 
Marquis, Bessie L.
Table of contents http://www.loc.gov/catdir/toc/ecip053/2004026634.html
Format: 
Books
Publication Date 
2006
Excerpt: 
-- The planning hierarchy and strategic planning -- Planned change -- Time management -- Fiscal planning
Available: Copies:
10. 
Cover image for New products management
New products management
New products management
by 
Crawford, C. Merle (Charles Merle), 1924-2012.
Format: 
Books
Publication Date 
2006
Excerpt: 
Snackwell's -- Opportunity Identification and Selection: Strategic Planning for New Products -- Why Have
Available: Copies:
11. 
Cover image for Bottom line results : the no-hype game plan for business & life
Bottom line results : the no-hype game plan for business & life
by 
Bell, Randall.
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic planning.
Available: Copies:
12. 
Cover image for Global strategy
Global strategy
Global strategy
by 
Peng, Mike W., 1968-
Companion site http://websites.swlearning.com/cgi-swlearning/course_products_wp.pl?fid=M20b&product_isbn_issn=0324288522&discipline_number=416
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic planning.
Available: Copies:
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