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13.

The fall of advertising and the rise of PR

Ries, Al.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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2002

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14.

Leadership and self-deception : getting out of the box

Arbinger Institute.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/99086442-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/99086442-b.html

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2002 2000

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15.

Business logistics management : theory and practice

Vogt, J. J. (John J.)

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0614/2002283374-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0614/2002283374-d.html

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Publication Date

2002

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16.

A dictionary of modern English usage

Fowler, H. W. (Henry Watson), 1858-1933.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0615/2003273697-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0723/2003273697-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0615/2003273697-d.html

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Books

Publication Date

2002 1926

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17.

World philosophy : an exploration in words and images

Appelbaum, David.

Publisher description http://catdir.loc.gov/catdir/description/ste031/2003446204.html

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Publication Date

2002

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18.

The five dysfunctions of a team : a leadership fable

Lencioni, Patrick, 1965-

Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001008099.html
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2002

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19.

Effective marketing : creating and keeping customers

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
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Publication Date

2002

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20.

Marketing plans that work

McDonald, Malcolm.

Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043345.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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2002

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21.

Marketing in South Africa : cases and concepts

Simpson, John.

Table of contents http://catdir.loc.gov/catdir/toc/fy036/2002443604.html

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Publication Date

2002

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22.

Brand new brand thinking : brought to life by 11 experts who do

Baskin, Merry.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2003268680-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003268680-d.html

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2002

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23.

MCSA/MCSE Windows 2000 network management study guide

Chacon, Michael.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0613/2002101983-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0613/2002101983-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0613/2002101983-d.html

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Publication Date

2002

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24.

I-Net+ study guide

Groth, David.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0611/2001094605-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0611/2001094605-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0611/2001094605-d.html

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Publication Date

2002

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