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1.

Cover image for A study of the interrelationship between the characteristics and objectives of fashion design and costume design and their respective influences on each other

A study of the interrelationship between the characteristics and objectives of fashion design and costume design and their respective influences on each other

A study of the interrelationship between the characteristics and objectives of fashion design and costume design and their respective influences on each other

by

Van Heerden, Alana.

Format:

Manuscript

Publication Date

2008

Available: Copies:

2.

Investigating the 'Eco-Friendly' brand : a look at 'eco-friendly' clothing

Investigating the 'Eco-Friendly' brand : a look at 'eco-friendly' clothing

by

De Reuk, Chanel.

Format:

Manuscript

Publication Date

2008

Available: Copies:

3.

Rastafaranianism as a culture brand : is its brand image diluting the culture's value

Rastafaranianism as a culture brand : is its brand image diluting the culture's value

by

Gouws, Muriel.

Format:

Manuscript

Publication Date

2008

Available: Copies:

4.

In what way is the South African government's transformation policy affecting the Springbok brand?

In what way is the South African government's transformation policy affecting the Springbok brand?

by

Basson, Jessica.

Format:

Manuscript

Publication Date

2008

Available: Copies:

5.

Cover image for Designing the psychological make-up of the consumer who buys counterfeit brands

Designing the psychological make-up of the consumer who buys counterfeit brands

Designing the psychological make-up of the consumer who buys counterfeit brands

by

Lekota, Motlalepusho.

Format:

Manuscript

Publication Date

2008

Available: Copies:

6.

Cover image for The role of ethnographic research in the field of experiental marketing

The role of ethnographic research in the field of experiental marketing

The role of ethnographic research in the field of experiental marketing

by

Rawicz, Liora Yehudit.

Format:

Manuscript

Publication Date

2008

Available: Copies:

7.

Cover image for The female figure's view on visual merchandising with special reference to fashion window displays : does the female figure prefer real or ramp model image

The female figure's view on visual merchandising with special reference to fashion window displays : does the female figure prefer real or ramp model image

The female figure's view on visual merchandising with special reference to fashion window displays : does the female figure prefer real or ramp model image

by

Hugo, Daleen.

Format:

Manuscript

Publication Date

2008

Available: Copies:

8.

Cover image for Portrayal of African female hair in media : beauty packaged hairstyle

Portrayal of African female hair in media : beauty packaged hairstyle

Portrayal of African female hair in media : beauty packaged hairstyle

by

Guga, Khanyisa.

Format:

Manuscript

Publication Date

2008

Available: Copies:

9.

The liquid chefs experience : the role of internal communication and the employee in building a successful brand in the South African industry

The liquid chefs experience : the role of internal communication and the employee in building a successful brand in the South African industry

by

Becker, Daniel Cameron.

Format:

Manuscript

Publication Date

2008

Available: Copies:

10.

The relevance and use of the five senses in South African grocery retail stores : a Martin Lindstrom 'Brand Sense' approach

The relevance and use of the five senses in South African grocery retail stores : a Martin Lindstrom 'Brand Sense' approach

by

Japhet, Antoinette.

Format:

Manuscript

Publication Date

2008

Available: Copies:

11.

An exploration of apparel as the key construct of the personal brand

An exploration of apparel as the key construct of the personal brand

by

Carmichael, Valerie Charlei.

Format:

Manuscript

Publication Date

2008

Available: Copies:

12.

Cover image for Deloitte way 2010 : "why has it no tipped?" : an analysis of why Deloitte's internal branding strategy has not gained acceptance amonst its employees

Deloitte way 2010 : "why has it no tipped?" : an analysis of why Deloitte's internal branding strategy has not gained acceptance amonst its employees

Deloitte way 2010 : "why has it no tipped?" : an analysis of why Deloitte's internal branding strategy has not gained acceptance amonst its employees

by

Louw, Reme.

Format:

Manuscript

Publication Date

2008

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

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Independent Institute of Education. Design School Southern Africa.

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Independent Institute of Education. Vega School.

(24)

Independent Institute of Education. Vega School

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Harrisberg, Jessica.

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(2)

Independent Institute of Education.

(2)

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(2)

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(2)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

Da Vinci Institute

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

De Reuk, Chanel.

(1)

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(1)

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(1)

(1)

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(1)

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(1)

(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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Subject

Branding (Marketing)

(38)

Marketing research.

(25)

Marketing research -- South Africa.

(14)

Consumers -- Research.

(12)

Consumers' preferences -- South Africa.

(10)

Communication in marketing.

(8)

Consumer behavior.

(8)

Consumers -- Research -- South Africa.

(8)

Branding (Marketing) -- South Africa.

(7)

Consumer behavior -- South Africa.

(6)

Fashion merchandising -- South Africa.

(6)

Internet marketing -- South Africa.

(5)

(4)

Brand building -- Research -- South Africa

(3)

(3)

Fashion merchandising.

(3)

Internet marketing.

(3)

Marketing channels -- South Africa.

(3)

Marketing channels.

(3)

Marketing research -- South Africa -- Cape Town.

(3)

Social media -- South Africa.

(3)

Women consumers.

(3)

(3)

Automobiles -- Marketing.

(2)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Brand name products -- South Africa.

(2)

Brand perception -- Research -- South Africa

(2)

Branding (Marketing) -- South Africa -- Durban.

(2)

Communication in marketing -- South Africa.

(2)

Consumer behavior -- South Africa -- Durban.

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

Consumers' preferences.

(2)

Consumers, Black -- South Africa.

(2)

Cosmetics -- Research -- Cape Town, South Africa

(2)

(2)

Natural foods -- Marketing.

(2)

Reality television programs.

(2)

(2)

(2)

Stereotypes (Social psychology) in mass media.

(2)

Students as consumers -- South Africa.

(2)

Teenage consumers -- South Africa -- Durban.

(2)

Young consumers -- South Africa.

(2)

Young consumers.

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Alcoholic beverages -- South Africa.

(1)

Advertising -- Automobiles.

(1)

Advertising -- Banks and banking -- South Africa.

(1)

Advertising -- Coffee.

(1)

Advertising -- Cosmetics.

(1)

Advertising -- Research

(1)

Advertising -- Research -- South Africa

(1)

Advertising and children -- South Africa -- Durban.

(1)

Advertising and children -- South Africa.

(1)

Advertising and mothers -- South Africa.

(1)

Aircraft industry.

(1)

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcohol marketing

(1)

Alcoholic beverages -- Advertising.

(1)

(1)

Art museums -- South Africa -- Marketing.

(1)

Associations, institutions, etc. -- Finance.

(1)

Banding (Marketing)

(1)

Bank marketing.

(1)

Beauty culture -- South Africa.

(1)

(1)

(1)

Brand Cars -- Research

(1)

Brand Leadership

(1)

Brand Luxury Cars -- Research

(1)

Brand Old Spice -- Research -- South Africa

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand choice -- South Africa.

(1)

(1)

Brand communication

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand differentiation

(1)

Brand equity -- Research -- South Africa

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

Brand gender -- Research -- Johannesburg, South Africa

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand loyalty -- Research -- South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand name products -- South Africa -- Marketing.

(1)

Brand narration

(1)

Brand personality

(1)

(1)

Brand purpose-fit

(1)

Brand purpose-oriented

(1)

Brand sensory marketing -- Research

(1)

Brand sourcing strategy -- Research

(1)

Brand sustainability -- Research -- South Africa

(1)

Branding (Marketing) -- Lesotho.

(1)

Branding (Marketing) -- South Africa)

(1)

Branding (Marketing) -- Zimbabwe.

(1)

Branding -- Research -- Cape Town, South Africa

(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

Brands -- South Africa.

(1)

Brands -- United States of America.

(1)

(1)

(1)

Child consumers -- South Africa -- Durban.

(1)

Child consumers.

(1)

Children with social disabilities.

(1)

Cigarettes -- South Africa -- Marketing.

(1)

City Brand Building

(1)

Coca-Cola Company.

(1)

Colourism -- Research -- Cape Town, South Africa

(1)

(1)

Consumer satisfaction -- South Africa.

(1)

Consumer tribes

(1)

Consumer-centricity

(1)

Consumers -- Attitudes.

(1)

Consumers -- Reseach.

(1)

Consumers -- Research -- South Africa -- Cape Town.

(1)

Consumers -- Research -- South Africa -- KwaZulu-Natal.

(1)

Consumers -- South Africa -- Attitudes.

(1)

Consumers -- South Africa -- Durban -- Research.

(1)

Consumers, Black.

(1)

(1)

Customer loyalty -- Research -- Cape Town, South Africa

(1)

Customer loyalty.

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

Design -- Research -- Johannesburg, South Africa

(1)

Design -- South Africa.

(1)

(1)

Digital revolution

(1)

Durban (South Africa)

(1)

Durban Beachfront

(1)

Education and state -- South Africa -- KwaZulu-Natal.

(1)

Electronic commerce -- South Africa.

(1)

Electronic commerce.

(1)

Employee motivation.

(1)

(1)

Energy drinks -- South Africa -- Marketing.

(1)

Entrepreneurship

(1)

Entrepreneurship.

(1)

Ethical brands -- Research -- South Africa

(1)

(1)

Fashion design.

(1)

Fast food restaurants -- South Africa -- Durban.

(1)

Fast food restaurants -- South Africa.

(1)

(1)

(1)

Football teams -- South Africa.

(1)

Gender identity.

(1)

Gender, Transgender -- Research -- South Africa

(1)

Gift of the Givers Foundation.

(1)

Graphic arts -- Handbooks, manuals, etc.

(1)

Graphic design (Typography) -- Handbooks, manuals, etc.

(1)

(1)

Handicraft -- Marketing.

(1)

Handicraft -- South Africa -- Durban.

(1)

Heteronormativity

(1)

Identity -- Research -- South Africa

(1)

(1)

Influencer management

(1)

Inheritance and succession -- South Africa.

(1)

Internet marketing -- South Africa -- Cape Town.

(1)

(1)

Layout (Printing) -- Handbooks, manuals, etc.

(1)

(1)

Management -- Employee participation.

(1)

(1)

Marketing -- Moral and ethical aspects.

(1)

Marketing -- South Africa.

(1)

Marketing research -- South Africa.

(1)

Marketing research -- South Africa -- Johannesburg.

(1)

Mass media and public opinion -- South Africa.

(1)

Men's clothing.

(1)

Mr Price Group Limited.

(1)

Multiculturalism in advertising.

(1)

Music trade -- South Africa.

(1)

Nation branding -- Research -- South Africa

(1)

Nation branding -- Research -- Zimbabwe

(1)

Neuromarketing -- South Africa.

(1)

New world of work

(1)

Nonprofit organizations -- South Africa -- Marketing.

(1)

Online Marketing

(1)

Online strategy -- Research

(1)

People with disabilities.

(1)

Periodicals -- Internet marketing.

(1)

Personal marketing

(1)

(1)

Private banks -- South Africa.

(1)

Quantitative study -- Research

(1)

(1)

(1)

Retail trade -- South Africa.

(1)

Retail trade -- United States of America

(1)

SPAR Women's Race. Challenge Series (2012 : KwaZulu-Natal)

(1)

Sales promotion.

(1)

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