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493. 
Cover image for Logic and contemporary rhetoric : the use of reason in everyday life
by 
Cavender, Nancy.
Format: 
Books
Publication Date 
2014
Excerpt: 
persuasive) essays -- 10. Advertising selling the product -- 11. Managing the news -- 12. Textbooks: managing
Available: Copies:
494. 
Cover image for Business Ethics
by 
De George, Richard T.
Format: 
Books
Publication Date 
2014
Excerpt: 
Advertising -- 16. Workers' Rights: Employment, Discrimination, and Affirmative Action -- 17. Workers' Rights
Available: Copies:
495. 
Cover image for Media analysis techniques
by 
Berger, Arthur Asa, 1933-
Format: 
Books
Publication Date 
2014
Excerpt: 
Advertising -- Brands -- Material Culture -- Objects and Identity -- Activities and Performances -- Music and
Available: Copies:
496. 
Cover image for International perspectives on business innovation and disruption in the creative industries : film, video and photography
by 
DeFillippi, Bob, editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
the production of video advertising: the emerging roles of crowdsourcing platforms / Rosemary Kimani
Available: Copies:
497. 
Cover image for An introduction to the philosophy of art
by 
Eldridge, Richard Thomas, 1953- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
, advertising, and cliche -- Ethical understanding and working through puzzlement -- 10.Art and society: some
Available: Copies:
by 
Scammell, Margaret.
Format: 
Books
Publication Date 
2014
Excerpt: 
Advertising, Political.
Available: Copies:
499. 
Cover image for Cyberethics : morality and law in cyberspace
by 
Spinello, Richard A., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Case Studies: DoubleClick: The Ethics of Online Advertising -- Facebook's "Unfriendly" Privacy Policies
Available: Copies:
by 
Perloff, Richard M.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Persuasion and political campaigns -- Political advertising -- Presidential debates.
Available: Copies:
by 
Benyahia, Sarah Casey.
Format: 
Books
Publication Date 
2014
Excerpt: 
.Ideology and advertising -- pt. II Media audiences -- 8.Encoding and decoding -- 9.Researching audiences
Available: Copies:
502. 
Cover image for The law of journalism and mass communication
by 
Trager, Robert author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Advertising : when speech and commerce converge.
Available: Copies:
503. 
Cover image for Measuring marketing : 110+ key metrics every marketer needs
by 
Davis, John, 1960 February 17- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online
Available: Copies:
504. 
Cover image for Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
advertising -- Public relations and selling -- Public relations and research -- The practice of public
Available: Copies:
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