Introduction to public management -- Management ethics, approaches and principles -- The public

1The entrepreneurial life -- 2Integrity, Ethics and social entrepreneurship-- 3Starting a small

traits and ethics -- Leadership behavior and motivation -- Contingency leadership theories -- Part II

of your brand story -- If story is magic, then vunerability is the magic wand -- Ethics in

1. The History of Public Relations -- 2. The Theory of PR -- 3. Ethics -- 4. Public Relations and

Ethics in research -- Initiation, formulation and conceptualisation of research -- Literature

publication ethics -- Bibliography -- Index.

features new sections on brand authenticity, ethics and meaning as well as updates on social media

features a substantial discussion of ethics, and a strong emphasis on the most frequent challenges faced by

-- Ethics and the UX mindset.

approaches such as environmental ethics, political economy, and social construction work as conceptual tools

analysis -- Research reports -- Ethics in research -- Index