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1.

Cover image for The hero and the outlaw : building extraordinary brands through the power of archetypes

The hero and the outlaw : building extraordinary brands through the power of archetypes

by

Mark, Margaret.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/2001274378.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2001274378.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/2001274378.html

Format:

Books

Publication Date

2001

Excerpt:

Brand name products.

Available: Copies:

2.

Cover image for The encyclopaedia of brands & branding in South Africa.

The encyclopaedia of brands & branding in South Africa.

The encyclopaedia of brands & branding in South Africa.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2001

Excerpt:

Brand name products -- South Africa.

Available: Copies:

3.

Cover image for The great escape

The great escape

by

Brickhill, Paul.

Format:

Books

Publication Date

2000

Excerpt:

-out. Made famous by the Hollywood film of the same name, this book is the original story.

Available: Copies:

4.

Cover image for The 11 immutable laws of Internet branding

The 11 immutable laws of Internet branding

by

Ries, Al.

Format:

Books

Publication Date

2000

Excerpt:

Brand name products -- Management.

Available: Copies:

5.

Cover image for Designing brands : market success through graphic distinction

Designing brands : market success through graphic distinction

by

Schrubbe-Potts, Emily.

Format:

Books

Publication Date

2000

Excerpt:

Brand name products -- Case studies.

Available: Copies:

6.

Brand asset management : driving profitable growth through your brands

Brand asset management : driving profitable growth through your brands

by

Davis, Scott M., 1964-

Table of contents http://lcweb.loc.gov/catdir/toc/00008013.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/00008013.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/00008013.html

Format:

Books

Publication Date

2000

Excerpt:

Brand name products -- United States.

Available: Copies:

7.

Cover image for Tunnel

by

Wager, Walter, 1924-2004.

Format:

Books

Publication Date

2000

Excerpt:

Gunther and his team, under cover of the made-up name "Beirut Brigade" block the Lincoln Tunnel at

Available: Copies:

8.

Cover image for The encyclopaedia of brands & branding in South Africa.

The encyclopaedia of brands & branding in South Africa.

The encyclopaedia of brands & branding in South Africa.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2000

Excerpt:

Brand name products -- South Africa.

Available: Copies:

9.

Cover image for The masterbrand mandate : the management strategy that unifies companies and multiplies value

The masterbrand mandate : the management strategy that unifies companies and multiplies value

by

Upshaw, Lynn B., 1947-

Table of contents http://catdir.loc.gov/catdir/toc/onix06/00712685.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/00712685.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/00712685.html

Format:

Books

Publication Date

2000

Excerpt:

Brand name products -- Management.

Available: Copies:

10.

Cover image for Differentiate or die : survival in our era of killer competition

Differentiate or die : survival in our era of killer competition

Differentiate or die : survival in our era of killer competition

by

Trout, Jack.

Table of Contents http://www.loc.gov/catdir/toc/onix03/99059991.html

Format:

Books

Publication Date

2000

Excerpt:

Advertising -- Brand name products.

Available: Copies:

11.

Cover image for The future of brands : twenty-five visions

The future of brands : twenty-five visions

by

Clifton, Rita.

Format:

Books

Publication Date

2000

Excerpt:

Brand name products -- Case studies.

Available: Copies:

12.

Brand leadership

by

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/samples/simon031/99089668.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/99089668-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/99089668.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/99089668.html

Format:

Books

Publication Date

2000

Excerpt:

Brand name products -- United States -- Management.

Available: Copies:

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Affinity Advertising and Publishing.

(14)

(9)

(8)

Kapferer, Jean-Noël.

(6)

Keller, Kevin Lane, 1956-

(6)

Aaker, David A.

(5)

Lindström, Martin, 1970-

(5)

Klein, Naomi, 1970-

(4)

(4)

Affinity Advertising & Publishing

(3)

(3)

De Chernatony, L. (Leslie)

(3)

Deitel, Harvey M., 1945-

(3)

Deitel, Paul J.

(3)

Morgan, Adam, 1969-

(3)

Roberts, Kevin, 1949-

(3)

Taylor, David, 1964-

(3)

Temporal, Paul.

(3)

Wheeler, Alina.

(3)

Affirnity Advertising and Publishing

(2)

American Institute of Graphic Arts.

(2)

(2)

Bartholomew, Edwin F., author.

(2)

Bedbury, Scott.

(2)

Beetham, Helen, 1967-

(2)

Beverland, Michael, author.

(2)

Bovée, Courtland L., author.

(2)

Buckingham, Ian P., 1967-

(2)

Butterfield, Leslie, 1952-

(2)

Coombes, Annie E.

(2)

Copulsky, Jonathan R.

(2)

(2)

Demme, Jonathan, 1944-2017.

(2)

Denzin, Norman K.

(2)

Duncan, Tom (Thomas R.)

(2)

Eastwood, Clint, 1930-

(2)

(2)

Elliott, Richard H., author.

(2)

Fenichell, Stephen.

(2)

Gerstman, Richard.

(2)

Gilmore, Fiona.

(2)

Goddard, Simon.

(2)

Grant, John, 1964-

(2)

(2)

Hackley, Christopher E.

(2)

Hackley, Christopher E., author.

(2)

Hackley, Rungpaka Amy, author.

(2)

(2)

Harvard Business School.

(2)

Holt, Douglas B.

(2)

Hughes, David McDermott.

(2)

(2)

Independent Institute of Education. Vega School of Brand Leadership.

(2)

Institute of Practitioners in Advertising.

(2)

Joachimsthaler, Erich, 1956-

(2)

Knapp, Duane E.

(2)

(2)

Lincoln, Yvonna S.

(2)

(2)

Martini, Frederic, author.

(2)

McDonald, Malcolm.

(2)

(2)

Meyers, Herbert M.

(2)

Milligan, Andy.

(2)

Morrison, Toni.

(2)

Nath, Judi Lindsley, author.

(2)

Neumeier, Marty.

(2)

Percy, Larry, author.

(2)

Pervan, Simon, author.

(2)

(2)

Riezebos, H. J., 1960-

(2)

Rivkin, Steve, 1947-

(2)

Sadler, Eamonn.

(2)

Schmitt, Bernd.

(2)

Seybold, Patricia B.

(2)

Sharpe, Rhona, 1969-

(2)

Sunday times (Johannesburg, South Africa)

(2)

Tanenbaum, Andrew S., 1944-

(2)

Thill, John V., author.

(2)

Upshaw, Lynn B., 1947-

(2)

(2)

Walker, Rob, 1968-

(2)

Aaker, David A. (David Allen), 1938-

(1)

Aaker, David A., 1938-

(1)

Adamson, Allen P.

(1)

Affinity Advertising & Publishing.

(1)

Affinity Advertising and Publishing

(1)

Ahluwalia, Rohini, 1966-

(1)

Ahmad, Sameena.

(1)

(1)

(1)

(1)

Alfredson, Daniel, 1959-

(1)

Allen, David Bruce, 1951-

(1)

(1)

Alper, Loretta.

(1)

Altheide, Cory.

(1)

American Marketing Association.

(1)

Andersen, M. C. (Mitzi C.)

(1)

Andrews, Naveen, 1971-

(1)

(1)

Andrews, William L., 1946-

(1)

Angelico, Irene.

(1)

Angwin, Duncan, author.

(1)

(1)

Antonelli, Paola.

(1)

Appignanesi, Richard.

(1)

(1)

Arvidsson, Adam.

(1)

Ashworth, Chris.

(1)

Ashworth, G. J. (Gregory John)

(1)

Atkin, Douglas.

(1)

(1)

(1)

Baldwin, Clifton.

(1)

Balmert, Paul D., 1950-

(1)

Balnaves, Mark.

(1)

Barker, Chris, 1955-

(1)

Barlow, Janelle, 1943-

(1)

Barnard-Naudé, A. J.

(1)

(1)

Bauer, Andreas.

(1)

Beasley, Jeffrey S., 1955-

(1)

Beerbohm, Eric Anthony, 1975-.

(1)

Bell, David, 1965 February 12-

(1)

Ben-Jochannan, Yosef.

(1)

Benjamin, Walter.

(1)

Bennis, Warren G.

(1)

Benson, Paula, 1967-

(1)

Berg, Astrid, 1950-

(1)

(1)

Berman, Barry, author.

(1)

Bermann, Sandra, 1947-

(1)

Bernheimer, Charles, 1942-

(1)

Bernstein, Douglas A.

(1)

Bertwistle , Gary.

(1)

Bestley, Russell.

(1)

Beverland, Michael.

(1)

Bhattacharyya, Gargi, 1964-

(1)

(1)

Bierut, Michael.

(1)

Billings, Andrew C.

(1)

Binoche, Juliette, 1964-

(1)

Bjerre, Mogens, 1959-

(1)

Blackford, Russell, 1954-

(1)

Blackwell, Lewis.

(1)

Blank, Andrew G.

(1)

Bodie, Zvi, author.

(1)

Bollier, David.

(1)

Bone, Mary Alice.

(1)

Books24x7, Inc.

(1)

Bordoloi, Sanjeev, author.

(1)

Bouchikhi, Hamid.

(1)

Boughton, James M.

(1)

Bradley, Harriet.

(1)

Branch, Alan E.

(1)

Brands and Branding, South Africa.

(1)

Brickhill, Paul.

(1)

Brooks, Adam, 1956-

(1)

Brooks, Paul, 1959-

(1)

Brue, Stanley L., 1945-

(1)

Buena Vista Home Entertainment (Firm)

(1)

Bueno, Bolivar J.

(1)

Burchill, Julie.

(1)

(1)

Butler, Judith, 1956-

(1)

Butterworth, Michael L.

(1)

Byrnes, David, 1947-

(1)

(1)

(1)

Call, Wendy (Wendy Louise), 1968-

(1)

Canadian Broadcasting Corporation.

(1)

Cankurtaran, Pinar, author.

(1)

Carvey, Harlan A.

(1)

Cascio, Wayne F.

(1)

Catherwood, Christopher.

(1)

(1)

Chambers, Mark L.

(1)

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(1)

(1)

Channel Four (Great Britain)

(1)

Chappell, Laura (Laura A.)

(1)

Chatterjee, Patrali, author.

(1)

Chevalier, Michel, 1943-

(1)

Cheverton, Peter.

(1)

Ching, Francis D. K., 1943-

(1)

Christopher, Chantell.

(1)

(1)

Chui, Wing Hong.

(1)

Chung, Yongkuk.

(1)

Cixous, Hélène, 1937-

(1)

Cloutier, Robert.

(1)

(1)

(1)

Collins, Crystal.

(1)

Collins, Stephen, 1947 October 1-

(1)

Collinson, Simon.

(1)

Collège de France.

(1)

Cooper, Angela.

(1)

Cooperrider, David L., writer of foreword.

(1)

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Brand name products.

(125)

Branding (Marketing)

(76)

Brand name products -- Management.

(62)

Advertising -- Brand name products.

(32)

Product management.

(32)

(24)

Brand name products -- South Africa.

(23)

(13)

Brand name products -- Case studies.

(12)

Corporations -- South Africa.

(12)

(12)

Business names.

(11)

Internet marketing.

(10)

(10)

(10)

(9)

Brand name products -- Marketing -- Management.

(9)

Corporate image.

(9)

Consumers' preferences -- South Africa.

(8)

Public relations.

(8)

Strategic planning.

(8)

Success in business.

(8)

Trademarks -- Design.

(8)

Brand name products -- Marketing.

(7)

Commercial art.

(7)

Consumers' preferences.

(7)

Trademarks -- South Africa.

(7)

Brand name products -- Planning.

(6)

(6)

Brand name products -- Forecasting.

(5)

Consumer behavior.

(5)

(5)

(5)

Microsoft Windows server.

(5)

New products -- Management.

(5)

Brand name products -- Great Britain.

(4)

Brand name products -- United States.

(4)

Branding (Marketing) -- Management.

(4)

Branding (Marketing) -- South Africa.

(4)

(4)

Customer relations.

(4)

Electronic commerce.

(4)

Electronic data processing personnel -- Certification.

(4)

(4)

(4)

International business enterprises -- Political aspects.

(4)

(4)

(4)

Microsoft software -- Examinations -- Study guides.

(4)

Produits de marque.

(4)

Strategisch management.

(4)

Strategisches Management.

(4)

(4)

Video recordings for the hearing impaired.

(4)

Advertising -- Psychological aspects.

(3)

Advertising -- Social aspects.

(3)

Advertising media planning.

(3)

(3)

Brand name products -- South Africa

(3)

Brand name products -- Political aspects.

(3)

Brand name products -- Psychological aspects.

(3)

Brand name products -- Public opinion.

(3)

Brand name products -- South Africa

(3)

Brand name products -- Valuation -- Management.

(3)

Brand name products -- Valuation.

(3)

Branding (Marketing) -- United States.

(3)

Business communication.

(3)

Business logistics.

(3)

Child development.

(3)

Computer networks.

(3)

Corporate culture.

(3)

Corporations -- South Africa

(3)

(3)

Creative ability in business.

(3)

Feminist theory.

(3)

(3)

(3)

Identity (Psychology)

(3)

International business enterprises -- Management.

(3)

International trade.

(3)

Logos (Symbols) -- Design.

(3)

(3)

Marques de commerce.

(3)

(3)

New York (State) -- New York.

(3)

(3)

Operating systems (Computers)

(3)

Organizational effectiveness.

(3)

(3)

Popular culture.

(3)

Productos de marca -- Administración.

(3)

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(3)

Produits de marque -- Commercialisation.

(3)

Produits de marque -- Gestion.

(3)

(3)

Relations publiques.

(3)

Relationship marketing.

(3)

Sales promotion.

(3)

Senses and sensation.

(3)

(3)

(3)

Social responsibility of business.

(3)

Social sciences -- Research -- Methodology.

(3)

South Africa -- Race relations.

(3)

Success in business -- South Africa.

(3)

TCP/IP (Computer network protocol)

(3)

(3)

Web sites -- Design.

(3)

World Wide Web.

(3)

Advertising -- Brand name products -- South Africa.

(2)

Aeronautics, Commercial -- Great Britain -- History.

(2)

Anti-apartheid movements -- South Africa.

(2)

Application software -- Development.

(2)

Art, South African -- 20th century.

(2)

Bedrijfsbeleid.

(2)

(2)

Brand name products -- Developing countries.

(2)

Brand name products -- Social aspects.

(2)

Branding (Marketing) -- Case studies.

(2)

Branding (Marketing) -- Developing countries.

(2)

Branson, Richard.

(2)

Business communication -- Case studies.

(2)

Business consultants.

(2)

Business names -- Management.

(2)

Business planning -- Problems, exercises, etc.

(2)

Businessmen -- Great Britain -- Biography.

(2)

Communication in marketing.

(2)

Communication in organizations -- Case studies.

(2)

Communication in organizations.

(2)

Computer networks -- Management.

(2)

Conflict of generations.

(2)

Consultants -- Marketing.

(2)

Corporate identity.

(2)

Criminal behavior.

(2)

(2)

Customer loyalty.

(2)

Customer relations -- Management.

(2)

Customer services.

(2)

Decision making -- Problems, exercises, etc.

(2)

(2)

Developmental psychology.

(2)

(2)

(2)

Employee motivation.

(2)

English poetry.

(2)

(2)

Films for the hearing impaired.

(2)

Financial engineering.

(2)

Gogói (Mozambique) -- Colonization.

(2)

Grafische vormgeving.

(2)

(2)

(2)

Historic sites -- Interpretive programs -- South Africa.

(2)

Historical museums -- South Africa.

(2)

Industrial design.

(2)

International business enterprises -- Public opinion.

(2)

International economic relations.

(2)

Internet advertising.

(2)

Internet domain names.

(2)

Internet programming.

(2)

Interpersonal relations.

(2)

JavaScript (Computer program language)

(2)

Land tenure -- Mozambique -- Gogói -- History.

(2)

Land tenure -- Zimbabwe -- Vhimba -- History.

(2)

Land use -- Mozambique -- Gogói -- History.

(2)

Land use -- Zimbabwe -- Vhimba -- History.

(2)

Law -- South Africa.

(2)

(2)

Marketing -- Management.

(2)

Marketing -- Psychological aspects.

(2)

Mass media -- United States.

(2)

Memory -- Social aspects -- South Africa.

(2)

Microeconomics.

(2)

Microsoft Windows (Computer file)

(2)

Microsoft software -- Examinations.

(2)

Monuments -- South Africa.

(2)

Organizational behavior.

(2)

Organizational change.

(2)

(2)

Personality (Law) -- South Africa.

(2)

Personnel management.

(2)

Politics in art.

(2)

Post-apartheid era -- South Africa.

(2)

Product management -- United States.

(2)

Productontwikkeling.

(2)

Psychology, Industrial.

(2)

(2)

Qualitative research.

(2)

(2)

(2)

(2)

(2)

(2)

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Small business marketing.

(2)

South Africa -- Cultural policy.

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South Africa -- History -- 1994-

(2)

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Success in business -- Great Britain -- Case studies.

(2)

Suspense fiction.

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