Environmental communication and the public sphere / Cox, J. Robert.

Corporations -- Public relations.

Information services -- Public relations.

Public relations.

, events, and sponsorships -- 17. Public relations -- 18. Special advertising situations -- 19. Evaluation

, accountability and public participation -- 20. Municipal development planning -- 21. Basic legal matters relevant

-- Chapter 18 -- Managing Mass Communications: Advertising, Sales Promotion, Events Public Relations

: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion

communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions

Importance of the Public and Private Sectors and Civil Society -- Industrial Structure -- Political Structure

) -- Public relations -- Advertising -- Other promotion tools -- Chapter summary -- Checklist -- Key terms

Corporations -- Public relations.