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493. 
Cover image for Internet marketing
by 
Hofacker, Charles F.
Format: 
Books
Publication Date 
2001
Excerpt: 
-- The Payoff Page -- Computer-Mediated Selling -- Shopping on the Internet -- Perceived Risk and Trust
Available: Copies:
494. 
Cover image for Wired marketing : energizing business for e-commerce
by 
Hardaker, Glenn.
Format: 
Books
Publication Date 
2001
Excerpt: 
brief history Electronic commerce and the Internet revolution Online selling through the Internet
Available: Copies:
495. 
Cover image for Marketing management : knowledge and skills
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2001
Excerpt: 
: Advertising and Sales Promotion. Personal Selling. Distribution Strategy. Pricing Strategy. Marketing in
Available: Copies:
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the
Available: Copies:
497. 
Cover image for Handbook of public relations
by 
Skinner, C. J.
Format: 
Books
Publication Date 
2001
Excerpt: 
. Public relations and selling. Ch. 8. Public relations and communication. Ch. 9. Effective listening. Ch
Available: Copies:
498. 
Cover image for Understanding management
by 
Daft, Richard L.
Format: 
Books
Publication Date 
2001
Excerpt: 
Based on Daft's Management, the all time best selling principles of management text, "Understanding
Available: Copies:
499. 
Cover image for Fashion : the century of the designer, 1900-1999
by 
Seeling, Charlotte.
Format: 
Books
Publication Date 
2000
Excerpt: 
Fashion : the century of the designer, 1900-1999 / Seeling, Charlotte.
Available: Copies:
500. 
Cover image for Dan Janal's guide to marketing on the Internet : getting people to visit, buy, and become customers for life
by 
Janal, Daniel S.
Format: 
Books
Publication Date 
2000
Excerpt: 
Online Marketing Strategy -- Online Selling -- Promoting Your Web Site -- Creating Customers for
Available: Copies:
501. 
Cover image for Cybershops
by 
Gerdes, Claudia.
Format: 
Books
Publication Date 
2000
Excerpt: 
-commerce ventures" "Cybershops is for anyone thinking of selling over the Net - and for everyone who wants to stay
Available: Copies:
502. 
Cover image for Marketing : best practices
by 
Czinkota, Michael R.
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Integrated marketing communications: advertising, promotions, and other tools -- Personal selling and sales
Available: Copies:
503. 
Cover image for The complete MBA for dummies
by 
Allen, Kathleen R.
Format: 
Books
Publication Date 
2000
Excerpt: 
anyone really pay attention to advertising and promotion? -- The new world of selling -- Other important
Available: Copies:
504. 
Cover image for Advertising to children : concepts and controversies
by 
Macklin, M. Carole.
Format: 
Books
Publication Date 
1999
Excerpt: 
look at adolescent girls and boys / Selling food to children : is fun part of a balanced breakfast
Available: Copies:
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