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2173. 
Cover image for Mobile marketing : an hour a day
by 
Pasqua, Rachel.
Format: 
Books
Publication Date 
2013
Excerpt: 
advertising -- Leverage the solomo nexus -- Check out m-commerce -- Drive awareness with ambient media
Available: Copies:
2174. 
Cover image for Measuring marketing : 110+ key metrics every marketer needs
by 
Davis, John, 1960 February 17- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online
Available: Copies:
by 
Miller, Abbott.
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising -- Plastics -- History.
Available: Copies:
by 
Barker, Rachel, 1958- editor.
Format: 
Electronic Resources
Publication Date 
2013
Excerpt: 
traditional advertising -- ch. 9. Advertising management -- ch. 10. Integrated online communication -- Section
Available: Copies:
2178. 
Cover image for Media planning & buying in the 21st century
by 
Geskey, Ronald D.
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising media planning.
Available: Copies:
2179. 
Cover image for The media studies reader
by 
Ouellette, Laurie.
Format: 
Books
Publication Date 
2013
Excerpt: 
and imperial advertising"
Available: Copies:
2180. 
Cover image for Retail marketing and branding : a definitive guide to maximizing ROI
by 
Perrey, Jesko.
Format: 
Books
Publication Date 
2013
Excerpt: 
; POS Marketing ; Leaflets and Local Print Advertising: How to Achieve Local Media Excellence ; Fact
Available: Copies:
2181. 
Cover image for Managing corporate communication : a cross-cultural approach
by 
Gambetti, Rossella.
Format: 
Books
Publication Date 
2013
Excerpt: 
concepts -- Academic perspective on advertising -- Industry concepts: from advertising to commercial
Available: Copies:
2182. 
Cover image for Marketing database analytics : transforming data for competitive advantage
by 
Banasiewicz, Andrew D.
Format: 
Books
Publication Date 
2013
Excerpt: 
Impact -- Mini-Case 11.1: Estimating the Efficacy of Wireless Carriers' Advertising -- 12.Database
Available: Copies:
2183. 
Cover image for Computer security literacy : staying safe in a digital world
by 
Jacobson, Douglas.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- 5.3.6.Drive-By Downloads -- 5.3.7.Pop-Ups -- 5.3.8.Malicious Advertising -- 5.4.What Does Malware Do
Available: Copies:
2184. 
Cover image for Music business handbook and career guide
by 
Baskerville, David.
Format: 
Books
Publication Date 
2013
Excerpt: 
protection -- Promotion, advertising -- Income sources -- National Music Publishers' Association -- The Harry
Available: Copies:
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