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505.

Cover image for The effects of perceived country-of-origin of fashion brands on the consumer purchase decision within the millennium generation

The effects of perceived country-of-origin of fashion brands on the consumer purchase decision within the millennium generation

Seedat, Nisaa.

Format:

Manuscript

Publication Date

2006

Excerpt:

The effects of perceived country-of-origin of fashion brands on the consumer purchase decision

Available: Copies:

506.

Cover image for Revolution of the organic egg : an investigation into the organic market, looking at how the desire for the authentic allows the consumer to create and demand brands and products that meet their need

Revolution of the organic egg : an investigation into the organic market, looking at how the desire for the authentic allows the consumer to create and demand brands and products that meet their need

Neumann, Kerryn.

Format:

Manuscript

Publication Date

2006

Excerpt:

for the authentic allows the consumer to create and demand brands and products that meet their need /

Available: Copies:

507.

Framed minds : a study of consumer agency in new media space

Minott, Cherie-Leigh.

Format:

Manuscript

Publication Date

2006

Excerpt:

Framed minds : a study of consumer agency in new media space / Minott, Cherie-Leigh.

Available: Copies:

508.

The Century of the self. Episode 1, Happiness machines

Curtis, Adam.

Format:

Video disc

Publication Date

2006

Excerpt:

Consumers -- Psychology.

Available: Copies:

509.

Information please : culture and politics in the age of digital machines

Poster, Mark.

Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006004595.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1668257&custom_att_2=simple_viewer
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015416028&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

everyday life -- Who controls digital culture? -- Everyday (virtual) life -- Consumers, users, and digital

Available: Copies:

510.

Brand hijack : marketing without marketing

Wipperfürth, Alex.

Format:

Books

Publication Date

2005

Excerpt:

Consumer behavior.

Available: Copies:

511.

Sports marketing : a strategic perspective

Shank, Matthew D.

Format:

Books

Publication Date

2005

Excerpt:

Participants as Consumers -- Understanding Spectators as Consumers -- Segmentation, Targeting, and Positioning

Available: Copies:

512.

Brand sense : build powerful brands through touch, taste, smell, sight, and sound

Lindström, Martin, 1970-

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy052/2004056438.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html

Format:

Books

Publication Date

2005

Excerpt:

appeal to reach the broadest base of consumers. Lindstrom lists the top twenty brands for the future

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513.

Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy

Stinnett, Bill.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019679.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2004019679.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2004019679.html

Format:

Books

Publication Date

2005

Excerpt:

Consumer behavior.

Available: Copies:

514.

The visionary package : using packaging to build effective brands

Meyers, Herbert M.

Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html

Format:

Books

Publication Date

2005

Excerpt:

Section 2. The consumer mindset. 4. Package design and the consumer : The silent mind bender ; It

Available: Copies:

515.

The effect of the celebrity brand on fashion choices of affluent teenage girls in Durban, and the effect of these choices on their identity development

Blanca, Diana.

Format:

Manuscript

Publication Date

2005

Excerpt:

Consumers -- South Africa -- Durban -- Research.

Available: Copies:

516.

An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviour

Jones, Samantha.

Format:

Manuscript

Publication Date

2005

Excerpt:

An investigation into the effectiveness of the Proudly South African brand in relation to consumer

Available: Copies:

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