by
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format:
Books
Publication Date
2006
Excerpt:
-- Chapter 18 -- Managing Mass Communications: Advertising, Sales Promotion, Events Public Relations
by
Schenck, Barbara Findlay.
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html
Format:
Books
Publication Date
2005
Excerpt:
your market -- 14. Brochures, promotions, trade shows, and more -- 15. Public relations and publicity
by
Christians, Clifford G.
Format:
Books
Publication Date
2005
Excerpt:
, public relations and entertainment. The Seventh Edition features new and updated cases and includes more
by
Raza, Ivo, 1968-
Format:
Books
Publication Date
2005
Excerpt:
brochures and collateral materials, promotions and public relations, Internet marketing, and several key
by
Allan, Stuart, 1962- editor.
Format:
Books
Publication Date
2005
Excerpt:
/ Communication or spin? : source-media relations in science journalism / Risk reporting : why can't they ever get
by
Bakan, Joel.
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon053/2003064242.html
Publisher description http://catdir.loc.gov/catdir/description/simon052/2003064242.html
Publisher description http://catdir.loc.gov/catdir/description/simon052/2003064242.html
Format:
Books
Publication Date
2005
Excerpt:
public relations departments would have us believe it to be.
by
Bothma, Neels.
Format:
Books
Publication Date
2005
Excerpt:
Introduction -- Advertising -- Media planning -- Personal selling -- Sales promotion -- Public
by
Barry, Amanda.
Format:
Books
Publication Date
2005
Excerpt:
Public relations.
by
Bly, Robert W.
Sample text http://catdir.loc.gov/catdir/enhancements/fy1101/2005050345-s.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0625/2005050345-b.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/89038564.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0625/2005050345-d.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/89038564.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0625/2005050345-b.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/89038564.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0625/2005050345-d.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/89038564.html
Format:
Books
Publication Date
2005
Excerpt:
-- Writing brochures, catalogs, and other sales materials -- Writing public relations materials -- Writing
by
Scully, Pamela.
Table of contents http://www.loc.gov/catdir/toc/ecip0511/2005010057.html
Format:
Books
Publication Date
2005
Excerpt:
postemancipation Puerto Rico / Ileana Rodríguez-Silva -- Philanthropy, gender, and the production of public life in
by
Heller, Dana A. (Dana Alice), 1959-
Format:
Books
Publication Date
2005
Excerpt:
consumer goods, media and press outlets, commercial advertising, marketers, and corporate public relations
by
Daniels, Timothy P., 1960-
Table of contents http://www.loc.gov/catdir/toc/ecip0417/2004009246.html
Format:
Books
Publication Date
2005
Excerpt:
Malaysian society -- Religious festivals in sacred, public, and private places -- pt. 4. Negotiation and
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