Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

Brand and marketing management : reading pack.

Introduction to creative development : reading pack.

Word-of-mouth in brand building : reading pack.

Celebrity endorsements : celebrities steal the limelight

The South African blogosphere : a youth consumer driven community

Exploring perceptions of mega-church brands amongst young South African Christian adults : a case study on Hillsong Church in the Western Cape Province

Rainbow of hope : pioneering brand communication strategies and engaging stakeholders through emotional branding and media channels

The perceptions middle class individuals living in Cape Town have towards the Metrorail train service

Online retail and the mobile phone in South Africa

Re-branding of ethnic hair in the 21st century

Exploring the influence of children's food and beverage mascot, Coco the Monkey, as perceived by parents and children within South Africa