Legal writing

Dixie and the big bully

Brand and marketing management : reading pack.

Introduction to creative development : reading pack.

Brand building principles and fundamentals : reading pack.

Word-of-mouth in brand building : reading pack.

Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer perceptions of the media execution of the campaign

Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applications

Dark marketing : an investigation into the effects of dark marketing strategies in the blended whiskey industry in the Western Cape

Patriotic advertising : illusion or reality?

Singletrack : brand love in the SA mountain bike scene

Cape Town TV's efforts to be seen : an exploration on how Cape Town TV can best capitalise on joining DStv