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1. 
Cover image for Formica forever
by 
Miller, Abbott.
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising -- Plastics -- History.
Available: Copies:
2. 
Cover image for Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
advertising -- Public relations and selling -- Public relations and research -- The practice of public
Available: Copies:
by 
Roberts, Mary Lou.
Format: 
Books
Publication Date 
2013 2012
Excerpt: 
-- Online branding and video marketing -- Display advertising and other customer acquisition techniques
Available: Copies:
4. 
Cover image for Exploring journalism and the media
by 
Lynch, Lorrie, author.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Design -- Public relations and advertising -- Yearbooks.
Available: Copies:
by 
Geskey, Ronald D.
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising media planning.
Available: Copies:
6. 
Cover image for The media studies reader
by 
Ouellette, Laurie.
Format: 
Books
Publication Date 
2013
Excerpt: 
and imperial advertising"
Available: Copies:
7. 
Cover image for Retail marketing and branding : a definitive guide to maximizing ROI
by 
Perrey, Jesko.
Format: 
Books
Publication Date 
2013
Excerpt: 
; POS Marketing ; Leaflets and Local Print Advertising: How to Achieve Local Media Excellence ; Fact
Available: Copies:
8. 
Cover image for AndroidTM how to program
by 
Deitel, Paul J.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- 2.11.Monetizing Apps with In-App Advertising -- 2.12.Monetizing Apps: Using In-App Billing to Sell
Available: Copies:
9. 
Cover image for Managing corporate communication : a cross-cultural approach
by 
Gambetti, Rossella.
Format: 
Books
Publication Date 
2013
Excerpt: 
concepts -- Academic perspective on advertising -- Industry concepts: from advertising to commercial
Available: Copies:
10. 
Cover image for Marketing
by 
Kotler, Philip, 1931-
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising -- Textbooks.
Available: Copies:
11. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
; Setting a price ; Sales promotion ; Advertising ; Public relations ; Sponsorship ; Personal selling
Available: Copies:
12. 
Cover image for Marketing database analytics : transforming data for competitive advantage
by 
Banasiewicz, Andrew D.
Format: 
Books
Publication Date 
2013
Excerpt: 
Impact -- Mini-Case 11.1: Estimating the Efficacy of Wireless Carriers' Advertising -- 12.Database
Available: Copies:
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