Environment -- Part II: Conceptual Foundations -- Chapter 4: Stakeholder Management and Communication

context of business -- What is business management? / business environment / Entrepreneurship and

The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation

The reporting environment -- The conceptual framework for financial reporting -- Presentation of

"In general, the book seeks to understand today's mediated communication environment as part of the

questions, hands-on practice exercises while the Sybex interactive learning environment provides additional

analytical. Based on a 3 step method, you will learn in a hands-on way to scan your environment for signs of

Agile, Iterative and Adaptive Environments, describing how these practices integrate in project settings

the organization : -- Internal environment -- Public perception -- External environment -- What's next

1) Today's marketing environment, 2) Understanding today's customer, 3) Digital marketing, 4) The

positioning. 4. The business environment and strategy -- 5. Resource-led strategy -- 6. The dynamics of

External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis -- The Internal