Finding the pot of gold at the bottom of the pyramid : a discussion of the bottom of the pyramid as catalysts to brand innovation

Comparison between South African and American culture during the nineteen fifties and sixties

A lesson in humanity : to analyse the process of the brand GLO being built in Nigeria by HKLM in order to identify the factors that contributed to the success of the brand

Investigating branding to a non-professional sporting environment, specifically pertaining to golf

Does the construct of cities individual branding (brand image) impact on the building of a reputation within global community?

Is the South African music industry collectively performing as a local and international support base for emerging South African African artists?

Is the esssence of the brand being communicated?

Should advertising agencies consider customisation as a tool for meeting clients brand needs?

Multicultural brand communication : a look at the South African 'diamond' markets

If and how Kung Fu terminology can be used as metaphors for the internal training of paramedics at Netcare 911?

How does Telkom compare to its local competitors in its accessibility and call costing within the telecommunications sector?

Is the positioning of Black Label beer brand still appropriate?