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1. 
Cover image for Marketing mistakes and successes
by 
Hartley, Robert F., 1927-
Format: 
Books
Publication Date 
1998
Excerpt: 
-- Ethical and social pressures. ADM: price fixing and political cronyism. Met Life: deceptive sales tactics.
Available: Copies:
by 
Waller, David.
Format: 
Books
Publication Date 
1998
Excerpt: 
Sales promotion -- Planning.
Available: Copies:
3. 
Cover image for Strategic market management
by 
Aaker, David A.
Format: 
Books
Publication Date 
1998
Excerpt: 
--Sales and Profitability -- Performance Measurement--Beyond Profitability.
Available: Copies:
4. 
Cover image for Business law and the regulatory environment : concepts and cases.
by 
Mallor, Jane P.
Format: 
Books
Publication Date 
1998
Excerpt: 
remedies -- pt. 4. Sales. Formation and terms of sales contracts -- Product liability -- Performance of
Available: Copies:
5. 
Cover image for Food and beverage management
by 
Davis, Bernard.
Format: 
Books
Publication Date 
1998
Excerpt: 
relations, merchandising and sales promotion -- 6. Food-menus and beverage lists -- 7. An overall view of
Available: Copies:
6. 
Cover image for Advertising communications & promotion management
by 
Rossiter, John R.
Format: 
Regular print
Publication Date 
1997
Excerpt: 
Sales promotion.
Available: Copies:
7. 
Cover image for Hospitality accounting
by 
Kotas, Richard.
Format: 
Books
Publication Date 
1997
Excerpt: 
-- Accounting for purchases -- Accounting for sales -- Accounting for value added tax -- Organization of
Available: Copies:
8. 
Cover image for The successful marketing plan : a disciplined and comprehensive approach
by 
Hiebing, Roman G.
Format: 
Books
Publication Date 
1997
Excerpt: 
; conducting an accurate situation analysis; formulating problems and opportunities; setting realistic sales
Available: Copies:
9. 
Cover image for Write on target : the direct marketer's copywriting handbook
by 
Stein, Donna Baier.
Format: 
Books
Publication Date 
1997
Excerpt: 
Sales letters -- Handbooks, manuals, etc.
Available: Copies:
10. 
Cover image for Small business management : an entrepreneurial emphasis
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Format: 
Books
Publication Date 
1997
Excerpt: 
and Credit Strategies -- 15. Promotion: Personal Selling, Advertising, and Sales Promotion -- 16
Available: Copies:
11. 
Cover image for Auditing, an integrated approach
by 
Arens, Alvin A.
Format: 
Books
Publication Date 
1997
Excerpt: 
Transactions -- 13. Completing the Tests in the Sales and Collection Cycle: Accounts Receivable -- 14. Audit
Available: Copies:
12. 
Cover image for Export handbook : accounting, finance, and tax guide
by 
Feinschreiber, Robert.
Format: 
Books
Publication Date 
1997
Excerpt: 
-- Election requirements for foreign sales corporations and domestic international sales corporations / Glenn
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