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517. 
Cover image for Strategic database marketing
Strategic database marketing
Strategic database marketing
by 
Hughes, Arthur Middleton.
Table of contents http://www.loc.gov/catdir/toc/ecip059/2005006389.html
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
Strategic database marketing : the masterplan for starting and managing a profitable, customer
Available: Copies:
518. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2006
Excerpt: 
-- 6. Strategic research -- 7. Strategic planning -- Part-ending case : chick-fil-A : planning and
Available: Copies:
519. 
Cover image for Strategy : sustaining competitive advantage in a globalised context
Strategy : sustaining competitive advantage in a globalised context
Strategy : sustaining competitive advantage in a globalised context
by 
Goldman, Geoff.
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic planning.
Available: Copies:
520. 
Cover image for Marketing strategy : a decision-focused approach
Marketing strategy : a decision-focused approach
Marketing strategy : a decision-focused approach
by 
Walker, Orville C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0618/2004059292-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0618/2004059292-d.html
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
's Strategic Role -- Recent Developments Affecting the Strategic Role of Marketing -- The Future Role of
Available: Copies:
521. 
Cover image for Strategic marketing
Strategic marketing
Strategic marketing
by 
Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic marketing / Cravens, David W.
Available: Copies:
522. 
Cover image for The manager's guide to competitive marketing strategies
The manager's guide to competitive marketing strategies
The manager's guide to competitive marketing strategies
by 
Paley, Norton
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic planning -- Case studies.
Available: Copies:
523. 
Cover image for Managing health services
Managing health services
Managing health services
by 
Goodwin, Nick.
Format: 
Books
Publication Date 
2006
Excerpt: 
; Managing results ; Performance related pay -- Section 5: Managing change: Determining strategic action
Available: Copies:
524. 
Cover image for Today's public relations : an introduction
Today's public relations : an introduction
Today's public relations : an introduction
by 
Heath, Robert L. (Robert Lawrence), 1941-
Format: 
Books
Publication Date 
2006
Excerpt: 
of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts
Available: Copies:
525. 
Cover image for Bottom line results : the no-hype game plan for business & life
Bottom line results : the no-hype game plan for business & life
by 
Bell, Randall.
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic planning.
Available: Copies:
526. 
Cover image for Formulation, implementation and control of competitive strategy.
Formulation, implementation and control of competitive strategy.
Formulation, implementation and control of competitive strategy.
by 
Pearce, John A.
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic planning -- Case studies.
Available: Copies:
527. 
Cover image for Human resource management /.
Human resource management /.
Human resource management /.
by 
Torrington, Derek, 1931-
Format: 
Books
Publication Date 
2005 2004
Excerpt: 
1. The nature of human resource management -- 2. Strategic human resource management -- 3. Planning
Available: Copies:
528. 
Cover image for Innovating strategy process
Innovating strategy process
by 
Floyd, Steven W., 1950-
Format: 
Books
Publication Date 
2005
Excerpt: 
Strategic planning.
Available: Copies:
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