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1454. 
Cover image for The media studies reader
by 
Ouellette, Laurie.
Format: 
Books
Publication Date 
2013
Excerpt: 
and imperial advertising"
Available: Copies:
1455. 
Cover image for Customer sense : how the 5 senses influence buying behavior
by 
Krishna, Aradhna.
Format: 
Books
Publication Date 
2013
Excerpt: 
changes can be made in the packaging, branding, and advertising to captivate the consumer's senses? What
Available: Copies:
1456. 
Cover image for Marketing database analytics : transforming data for competitive advantage
by 
Banasiewicz, Andrew D.
Format: 
Books
Publication Date 
2013
Excerpt: 
Impact -- Mini-Case 11.1: Estimating the Efficacy of Wireless Carriers' Advertising -- 12.Database
Available: Copies:
1457. 
Cover image for Thought leadership : prompting businesses to think and learn
by 
Young, Laurie, 1955-
Format: 
Books
Publication Date 
2013
Excerpt: 
than those for global advertising. It has been used by famous individuals to create some of the world
Available: Copies:
1458. 
Cover image for Emarketing excellence : planning and optimizing your digital marketing
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2013
Excerpt: 
.Online partnerships -- 7.5.Interactive advertising -- 7.6.Opt-in email -- 7.7.Viral marketing -- 7.8
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1459. 
Cover image for Social media and the law : a guidebook for communication students and professionals
by 
Stewart, Daxton R.
Format: 
Books
Publication Date 
2013
Excerpt: 
policies for journalists / Daxton R. "Chip" Stewart -- 11. Social media policies for advertising and public
Available: Copies:
1460. 
Cover image for Business ethics
by 
Parboteeah, Praveen.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Advertising to Vulnerable Groups: Children -- Product Safety -- Perspectives on Product Liability -- Privacy
Available: Copies:
1461. 
Cover image for Music business handbook and career guide
by 
Baskerville, David.
Format: 
Books
Publication Date 
2013
Excerpt: 
protection -- Promotion, advertising -- Income sources -- National Music Publishers' Association -- The Harry
Available: Copies:
1462. 
Cover image for Exploring creativity : evaluative practices in innovation, design and the arts
by 
Moeran, Brian, 1944- editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
guidebook writers and good work / Celebrity status, names, and ideas in the advertising award system
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by 
Davis, John A.
Format: 
Books
Publication Date 
2013
Excerpt: 
marketing-leadership and organizations -- Traditional advertising -- Social and digital advertising
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1464. 
Cover image for The millionaire dropout : fire your boss. do what you love. reclaim your life!
by 
Stanzione, Vince.
Format: 
Books
Publication Date 
2013
Excerpt: 
-order product ; Advertising and marketing ; Become an expert by writing articles and press releases ; Why back
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