interactivity purposeful -- Market the mission -- Use zero based planning strategy -- Use cross functional

Corporate strategy : resources and the scope of the firm / Collis, David J.

competitive strategies / Building global competence / Do you need an IT strategy? / Managing by wire: using IT

The balanced scorecard : translating strategy into action / Kaplan, Robert S.

-- Pricing objectives and policies -- Price setting in the business world -- Developing innovative marketing

Starting your own business in South Africa / Macleod, Guy.

Building brand identity : a strategy for success in a hostile marketplace / Upshaw, Lynn B., 1947-

International business enterprises -- Management.

-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection

Small business -- Management.

Small Business Development Corporation.

resource management - can dramatically improve business performance. In the demanding environment of the